Yes, you did read the title right and we're just as amazed/shocked/confused about it as well.
If you're willing to spend the equivalent of $130 for a special edition of a game, then you're clearly off your rocker to put it blunt. But being able to own your own lancer? That is quite a tempting offer.
It is clearly a lot better then the previous crap offered by special editions bundles such as the Bioshock miniature Big Daddy which was one of the worst quality figurines I've ever seen or the forth coming Fallout game which will give you an alarm clock for $60. This is the one special edition which I am very tempted to buy if I had money coming out my ears (That'd be a sight eh?).