Forbes: I know, I know, Call of Duty comes out every year. And every year, tweaks and settings aside, we have a pretty good idea of what to expect: a big, bombastic campaign, full of massive set pieces, barked orders and moments when everything goes really slow, fast-paced multiplayer where you’ll be killed by 12-year olds every thirty seconds or so, and some sort of zombies-style co-op. Neither subtlety nor innovation are big concerns. For those reasons, Call of Duty becomes a popular target for shade of all kinds, from comments sections, forums, blogs and all over. But Call of Duty: Black Ops 3 is coming out on Friday, and I’m excited.