Istockanalyst writes: "There are two great strategic effects coming together here with some serendipdy. The first is that Ubisoft are very well managed as a company. They have a fantastic global studio structure and were the first into China and one of the first into Canada for development. They make quality games and have moved strongly to original IP, which is the way to go. This makes them very profitable. And this profitability gives them competitive advantage. They can borrow money more easily and cheaply. And their stock has a higher price if they want to buy something using equity or if they want to merge."