Even though the console war is a global "conflict," winning one of the three big regions – North America, Asia and Europe – could offer a console manufacturer company huge profits. Microsoft and their Xbox 360 kind of lost hope with Asia and especially Japan, even though the recently released Tales of Vesperia has proven to be a huge success. However, since the battle is still on in Europe, Microsoft's David Gosen said that his company planned to win it!
The VP of strategic marketing said that the company was investing in creating better quality video games and services, making sure that the experience delivered by their console would be as close to everything a gamer can wish for as possible. His statement follows a recently released report claiming that Xbox Live is not one of Europeans' favorite pastimes. According to Gosen, more cash will be invested in the Marketplace and Arcade and this will hopefully raise the popularity of the service.