Motamedia has unveiled the vehicle advertising plan for Activision's forthcoming Nintendo DS edition of its hugely popular music game - Guitar Hero On Tour.
A fleet of 30- and 40-foot trucks will carry advertising for the game, which is out now in the UK, and hopes to reach "a wide audience in areas largely uncluttered with other forms of advertising," the company said.
"We are delighted to be part of the nationwide launch of Guitar Hero on Tour and to be assisting such a leading player in the worldwide games industry," Motamedia MD Colin Smith added.
Alex S. from Link Cable Gaming writes: "So as the Sun sets on Vicarious Visions as an independent studio within Activision|Blizzard, let’s take a look at the top 10 best games they have ever put together."
Ryan Johnson | GoozerNation
GoozerNation author Ryan Johnson loves delving into the Value Bin and Available Now sections of Goozex to find a game that perhaps was wanted back in the day, but wasn't purchased because it was just too much of a risk. Last time in, he found Guitar Hero: On Tour Decades for a mere 100 Goozex points. While it was a bit pricey back in the day, this was an unpassable deal. Is the game worth searching out? Click in and learn!
Chris Buffa (Modojo): For the most part, the video game industry is fairly predictable and disinterested in taking risks. That explains the glut of sequels and copycat titles collecting dust in stores and warehouses.
That said, a handful of companies and designers occasionally do something different. Results have been mixed, but by and large, these games stand out for offering a unique experience you can't find anyplace else.
