Target Makes A Huge Mistake, Sells Uncharted Collection PS4 Bundle For Just $30

Uncharted: The Nathan Drake Collection is available for a retail price of $350 but thanks to a glitch on the official website of Target, a lucky user was able to get the Uncharted bundle for as low as $30.

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FallenAngel19842710d ago

Looks like Target is messing up again. Last year there was a price matching scandal. Sony can't be too happy with this

emad-E-three2710d ago

Lol im they will pay sony the rest...but what a lucky dude

Simco8762710d ago

I'm sure they will, Target doesn't want to piss Sony off too bad. They sell other things than consoles.

uptownsoul2710d ago (Edited 2710d ago )

Target already paid Sony before they got the consoles. Retailers(Target) pay Manufacturers(Sony) wholesale price for products(PS4s). And then Retailers mark the price up & sell those products to consumers for their profit...Sony made their money...Target is the ones at a loss (as they should be, since it was their mistake)

donthate2710d ago (Edited 2710d ago )


That is not how it works!

Target doesn't pay Sony until later. That is how Target attempts to keep their cash outflow low until they can recoup the cost.

That is also how retailers can pressure Sony (for instance) to take back consoles or reduce prices at a later date.

That said, yes it is Target's mistake and they have to eat the cost, because Sony sells each unit at a specific price. Beyond that, it is not Sony's problem. Not a big issue for Target if it is a few off....


Believe me, Sony is the one afraid of Target not the other way around. Sony wants their product sold at big retailers like Target for sure.

Target can stock their shelves with Xbox One and other products.

uptownsoul2710d ago (Edited 2710d ago )


I have no clue when Target actually signs & sends the check to Sony for the PS4s. But trust & believe they agreed to a wholesale price that Target would pay Sony before Sony shipped a single console.

"That is also how retailers can pressure Sony (for instance) to take back consoles or reduce prices at a later date." -- Wrong...That is part of the arrangement that Sony & Target agree to (along with the wholesale price) before a single console is shipped.

Major Retailers & Major Manufactures do NOT work like Consignment Shops. They do NOT wait until the consumer buys a product & then split the proceeds up. In this case Target agrees to pay Sony a wholesale price before they ever see a single console.

And for those wondering, when The Manufacturer (Sony) announced the OFFICIAL price drop Sony normally takes the difference in price out of their own pocket.

When The Retailer (Target, Walmart, etc) has a sale and temporarily drops the price That Retailer takes the difference in price out of their pocket (unless the Manufacturer calls for it: In which case it normally comes out The Manufacturer's pocket, but in rare cases The Manufacturer & Retailer(s) might spit the difference in price)

MRMagoo1232710d ago


Lmao you have no clue at all, they always pay for the product first, they don't get loaned consignments of ps4 then pay later on.

BitbyDeath2710d ago

@donthate, you are wrong. That is the difference between shipped and sold.
Shipped = retailer pays the manufacturer
Sold = customer pays the retailer

I'm sure you would have even used the old MS excuse before of shipped is still money in MS pocket as many Xbox fans have used in the past.

2710d ago
_-EDMIX-_2710d ago

@Donthate- no bud, that 100% how it works.

Shipped to retailers means sold to MS, Sony, Nintendo etc.

Retailers buy consoles at bulk discount, sell them for a small profit. If Target loses, sells consoles at the wrong price, what is it to Sony or MS?

They already bought the systems lol.

When I worked in retail, the only time we got any credit from a manufacturer is when it was actaully on their fault, ie their product didn't work.

WE AS RETAIL ARE BUYING THE PRODUCT, thus...if it doesn't work, its what we call in retail "RTV" or "RETURN TO VENDOR"

Target, Walmart, Gamestop etc don't work for Sony, they don't sell systems then give money to Sony and MS lol.

They work WITH Sony and MS, if Sony and MS have a bad product, they won't sell it. Simple.

Its not selling, thus the won't buy more, they won't fill their store shelves with crap that could be filled with better products.

I'm sorry but you don't have much to say against how retail works, I use to be a manger in retail and run receiving bud.

Uptownsoul is 100% correct.

If Target sold it for the wrong price, that's targets stupid fault lol.

That is like if I'm a drug kinpin and I sell huge loads of drugs to you think I care what THEY sell it for? LMFAO! What does that actually have to do with me?

M-M2710d ago


Lol you got owned.

Rhythmattic2710d ago (Edited 2710d ago )

Having worked in retail (HiTech Music Gear) and placing orders with distributors, stock was not paid up front, but invoiced on a 30 day account.
Bonuses where available (like an extra 5%) if the invoice was paid within seven days... However, sometimes , within the 30 days, the cost price could drop, and thus we would ask the Distributor for an updated discounted invoice, and if they were to decline, we would not pay it and organise to ship the products back.. They'd then pretty much come to the party....
Of course it can depend on the relationship between distributor/retailer.... I mean , no distributor / manufacture is going to send and invoice their goods to small fry with no business relationship, but for the large chains , I can pretty much guarantee this is the case. They are invoiced.

As for Consignment, It can happen too..... but its generally when a product isn't moving, has no vibe happening, and the distributor is sitting on a ton of product thats just not moving.... To put selling consoles in this scenario as Donthate has, is beyond ridiculous ...

And yes, Its still targets loss selling a unit at that price.

Just wanted to point out Retailers don't always Pay Upfront.

rainslacker2710d ago (Edited 2710d ago )

Most big retailers will have net terms. One as big as Target probably gets a Net 30 term, which means they have 30 days to pay from time of delivery. It could be longer, and it's possible for smaller companies to get similar terms, although they usually are more like 10 or 14, and you have to have remarkable credit and an established relationships/references from suppliers. Having an additional guarantor can help as well, but most distributors do not offer lines of credit to new customers.

Retailers that buy direct more often than not can decide to simply return unsold product to avoid paying for it. Usually big stores also get a rebate credit should an official price drop happen. Many bigger distributors will offer a price drop protection of varying times for smaller purchasers.

Rebates come from different contracts that are written up between the companies, and they aren't standard by any means.

Major point of all this is that once it ships, the retailer is responsible for paying it within an agreed upon time, but Target, Wal-Mart, etc, are not breaking out the check book every time they make a purchase, they get invoiced because it's easier for accounting.

In this case, Target still has to pay Sony for the agreed upon price, and it's a loss for Target.

Rhythmattic2710d ago (Edited 2710d ago )


Much more eloquent than my post ;)

SolidStoner2710d ago

how can agrees be so right and many comment so wrong..

You pay money to sony and sony sends you consoles.. lol :D how it can be other way around, I can imagine it only in official Sony shops they own by SONY.. :D

anyway.. what a lucky guy! :D I remember when here at my local Euronics shop someone by mistake sold G27 steering wheels half the price, it was an instant must buy for me, when I noticed! :D

rainslacker2710d ago

I made a typo and meant to say that retailers can not simply return unsold product direct to the manufacturer. It's possible to return some items to a distributor though within a short time frame (typically 7 days), but that's pretty rare for games.

+ Show (11) more repliesLast reply 2710d ago
Shadowsteal2710d ago

Target already paid sony for the consoles. This is a 100% loss for Target.

XSpike2710d ago

Yep Sony is happy bout any price cut that the retailers take on themselves to move units.
No idea how they could sell PS4's at $30, I would of bought the whole stock to resell in what not.

Apocalypze2710d ago

Just out of curiosity , anyone know how much retailers pay manufactures for their consoles? Eg. Sony, Nintendo, Microsoft

Talgrath2710d ago

@Apocalypze It generally depends on how things were negotiated, generally larger groups like Target get better deals for buying in bulk. Typically though, mark up on something like a console is about 30-40%, which puts a PS4 into a roughly $200-250 range. That said, Target is out far more than just a couple hundred bucks per console undersold this way, since that's just the price for Sony to deliver to the distribution center for Target. Target then had to ship those consoles across the country by truck and pay rent and upkeep on the building it is in. Realistically, Target is looking at a roughly $230 loss per console once everything is said and done, maybe more.

InactiveUser2710d ago (Edited 2710d ago )

$200-250 range is extremely doubtful. Sony would be taking a big loss on every console sold. I know when PS3 launched they cost well over $800 each to manufacture and they were taking big losses nearing $300+ per console early on. I highly doubt another couple hundred per was lost to retailers. Games are where the money's made and were there's a big mark-up (compared to manufacturing costs), obviously they need to make up tens or hundreds of millions in development and advertising costs though. I know I've read about GameStop, that most of their profit are from games, with barely anything from consoles, but you need to be a one stop shop and provide everything if you want to attract as many customers as possible. So they don't make much on consoles, but then make out on the games. The point of the console is to get the hardware in people's houses so they buy your software over the coming years, that's why they can take a loss on it, knowing (or hoping) they'll make everything back and then some in the long run. Accessories too usually have insane mark-ups. As far as PS3 went, Sony also had a stake in Blu-ray winning out in the HD wars, so they took major losses to get Blu-ray players in people's homes also. The cheapest Blu-Ray players at the time were over $1000. They did a similar thing with DVD in the PS2s. Nintendo has a different strategy where they usually make cheap/outdated hardware that they profit on from the get-go.

That's a bit ranty, but yea, the retailer might make $20-30 I'd guess, if anything, but definitely nowhere near $100-150, or Sony would just cut their console price to $199 and sell like 300+ million of them. The deal with retailers is likely, "You sell our consoles too, or you won't be selling our games and accessories".

Rhythmattic2710d ago

I disagreed with " Target Has already Paid for the Consoles"
You don't know that.... Could be still in the invoice Period...

I agree though, It is a 100% Targets loss...

2710d ago
Rhythmattic2710d ago


Don't know where your going with that, but, Its still based on an Inventory..

Target orders 5 , Sold 1 under cost, Only 4 can be returned...

Thats 1 missing... Simple.

InactiveUser2710d ago

Follow-up info on console profit margins:

"Why would Best Buy, Wal-Mart, and Amazon do this?

If history holds true for the current generation of consoles, retailers make very little money selling them -- instead profiting on games and accessories (and perhaps incidental sales due to added store traffic). Technology website DailyTech broke down the retailer costs, retail prices, and profit margins of some of the last generation of consoles in October 2006. At the time retailers paid $237.50 for Nintendo's Wii and sold it for $249.99; Microsoft's Xbox 360's most basic version cost reailers $292.09 and sold for $299.99. That's a scant 2.6% profit margin for the retailer and 3.9% margin on the Wii.

While retailers do not generally disclose their margins on individual items, these would be very low. Essentially the stores are selling the consoles as a way to get customers to buy games and accessories, which can carry margins in excess of 50%."

+ Show (5) more repliesLast reply 2710d ago
Jamaicangmr2710d ago (Edited 2710d ago )

Sony doesn't care Target bought them. They can give them away for all Sony cares.

That guy has got to be kidding though i would've bought every Uncharted bundle they got, before they found the glitch.

KwietStorm_BLM2710d ago

Did you guys really think that stores sold units and THEN paid the manufacturers? lol that's like a drug deal waiting to go bad.

uptownsoul2710d ago (Edited 2710d ago )

Your premise is correct but actually what your describing is Consignment shops where the manufacturer & retailer agree to a price. And then agree on a percentage of the profits after sale...Which is not what Target & Sony (or any major retailer & manufacturer agree to)

kingdom182710d ago

Umm I'm pretty sure Sony already received their money when Target bought the units from them to put into stock, Target here is the one who lost money by selling them at that price.

Spenok2710d ago

I'm pretty sure that price matching scandal was at Walmart...

alti2710d ago

pretty sure sony gets their money before they sell their product lol

3-4-52710d ago

That person is going to have a great time with the PS4.

This person could play 10+ bad PS4 games in a row, and still have nothing to complain about because it was a $30 investment.

Not that there are a ton of bad PS4 games, but just the fact that from this point on, no matter what happens, this persons view of the PS4 can most likely only be a positive.

Everything they experience on the PS4 is just a nice bonus from this point on.

I'm honestly really happy for this person. Congrats, you just got the best bundle deal ever.

Rhythmattic2710d ago

To Add...

What a Lucky Bastard.

nitus102710d ago

Basically an employee in Target made a mistake and I would not like to be in their shoes when they have to explain what happened.

Whether Target legal pursue this depends on management. I do think if the guy who made the purchase kept quiet then he's got a very cheap PS4 bundle and nothing more would be said.

Now he has bragged about it and effectively made Target a laughing stock he could find that the law may not think it quite so funny. Of course nothing may happen and Target will just wear the stuff up but on the other hand it may be worth while to them to pursue the matter.

+ Show (7) more repliesLast reply 2710d ago
StormLegend2710d ago (Edited 2710d ago )

Lucky dude!

For $30?

better make sure the rest of them aren't going for the 30 or it'll sell out lol

RJ920092710d ago

That's great! I got my wii u zelda one at kmart back in 2014 just paying the tax on it with a fake coupon lol

Immorals2710d ago

Wouldn't be admitting fraud openly, never know who might see it ;)

RJ920092710d ago

Lol I'm not tripping those coupons are common they have them for everything I mean they are real as the company computers do take them lol there no crime in using them now the people who make them well that's a different story!

FullmetalRoyale2710d ago

Well, as long as you paid your taxes... ;)

RJ920092710d ago

And that's what counts big brother got his money :)

hellothere19772710d ago

you forgot that for blatant consumer fraud, the lawyer also needs to be paid. they also love going after these types of cases because no jury, nor judge, would ever give the scammer any slack.

nitus102710d ago

You may not realise but using fake coupons whether made by you or someone else is "fraud" and so far you have got away with it. Of course if you use a credit or debit card on your purchase it just makes it a whole lot easier to track you down.

Relientk772710d ago

Anybody who gets that for $30 damn lucky

letsgopal2710d ago

Until they get sued for fraud.

G20WLY2710d ago

You never did finish law school, huh.. ;^D

deadpoolio3162710d ago

You probably shouldn't get your legal LMAO expertise from Phoenix Wright or Faux Noise...A store screws up a price thats 100% on the STORE NOT the customer...Hell there isn't even a reality where the store can sue someone for their screw up

KwietStorm_BLM2710d ago

Why can't I ever find these mishaps on my own

OC_MurphysLaw2710d ago

LOL...exactly my thought too.

RegorL2710d ago

Will you be checking Target regularly now?

(That is how this might turn into a win for them...)

awi59512710d ago

I got that dirt 3 deal for 55 cent back in that day that was good. Oh and the 5 dollar metro last light screw up as well.