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Interview: Massive's Jay Sampson on Destructible Advertisement in Mercenaries 2

Sean Hollister writes:

''A little over two weeks ago, GameCyte brought you news that Mercenaries 2: World in Flames would not only feature in-game advertisements, but would also - true to form - let you blow them to kingdom come. As a dedicated proponent of realistic, contextual in-game advertising, I was personally greatly pleased by the discovery, but soon wondered: how could ad provider Massive let this happen? What Microsoft executive in their right mind would sign off on a game that lets gamers blow up their bottom line? Had rebels at developer Pandemic staged some sort of coup?

Jay Sampson MassiveThen again, it's awfully hard to draw a bead on a nice destructible billboard without… you know… looking at it. Might the newfound interactivity make in-game advertising more profitable than ever before? Could Massive track which advertisements we gamers choose or choose not to destroy, and target us that much more precisely with future ads?

To answer these questions and many others, we spoke with Jay Sampson, Massive's vice president of global sales. In part one of this two-part interview, Sampson explains how Mercs isn't the first game to feature destructible Massive ads, and why it won't be the last''

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gamecyte.com
70°

8 Terrible Video Game Ports that Were Practically Unplayable

Bad ports don't necessarily mean bad games, but they're inexcusable nonetheless. From the lazy to the straight-up weird, poor ports can cost companies a Bad ports don't necessarily mean bad games, but they're inexcusable nonetheless. From the lazy to the straight-up weird, poor ports are inexcusable.

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twinfinite.net
140°

8 Forgotten Games That Should Have Sequels By Now

There are oh, so many sequels in video games these days. We've got eight games that we wish would get a follow up.

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twinfinite.net
higgins783839d ago

I cant agree with a lot of games on this list. Far, far more deserving entries - which I wont go into now. All I will say is Blast Corps U...I can dream, cant I?

I_am_Batman3839d ago

The Darkness games are among my favorite games of last gen. Both were very unique in their own ways. I'd love to see a third iteration though I doubt it'll happen.

Folklore 2 would be nice as well.

idlet3838d ago

Folklore was great! Great mechanics and atmosphere. Shame it never got too much notice

I_am_Batman3838d ago

Yeah. If I hadn't played the demo I would've probably missed out on it as well.

Helloween133839d ago

Well apart from Jak and Daxter the rest are total crap and I for 1 are glad there was no more of that crap, now if you want to talk about Heavenly sword and Medievil now thats 2 that should have another go at this gen

TomLovesXBOX3839d ago

Legend of Dragoon. That is all that needs to be said.

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100°

10 of the best – and worst – gaming publicity stunts

All publicity is good, right? Well, not always. Here's a look at a few of the best (and worst) publicity stunts for games.