Parents of young girls can purchase this game with confidence. No need to worry about promoting shopping shallowness. The bulk of the game is about playing and taking care of the family pet in a responsible manner. This game is easy and really designed for young girls. Older kids of both genders will have more fun with Nintendogs, but younger girls will enjoy Dogz Fashion more, despite the wordiness of the opening dialogue. And the dog does look cute in the clothes.