Twitter is usually used for game companies to poke some fun or be cute with their audience. The Call of Duty Twitter is taking it even further by livetweeting a tragedy. A fake tragedy, no less.
I may not care for Call of Duty, but I love me some viral marketing.
This is way more effective than you'd think.
Even though cheesy as hell, it's good marketing.
This is so bad
There's nothing bad about this it's called marketing and if you went to the CoD twitter account for real world news then you're stupid
I hope people thinking it's real are just trolling cause you got to be a real a** clown to believe this was real.
Oh there's always going to be people who believe stories like this. I imagine some don't even notice the account posting it and take it as truth.
I look at this like they're just telling a story to hype their game even more. It's a smart move, just a bit odd that they'd do it over twitter.
BioWare did the same thing for Mass Effect with Emily Wong/Alliance News Network over twitter.
cod did not make up a fake tragedy the only people who would see it that way are the ones who read 2 sentences and ignore all the other information a.k.a the village idiots
Today is "ask a stupid question day" after all.
I don't see a problem with this. As long as the tweets were handled by Activision/CoD handle and didn't do say a partnership with a news outlet (which they didnt). Imagine the chaos if they had partnered with cnn,bcc, fox, etc. The outrage and the legality would surely be in the spotlight.
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