540°

Shuhei Yoshida Explains Lack of Until Dawn Marketing Push

While Until Dawn might be one of Sony’s new IPs this generation, it didn’t seem to get the marketing push as some of the publisher’s other first-party games.

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playstationlifestyle.net
AizenSosuke3131d ago (Edited 3131d ago )

I understand Yoshida and thanks for explaining intellectual property and being honest about popularity of an IP.

#Sonyisstillbusiness but it's a good consumer business!

@DarkOcelot

I forget to thanks gamers for advertising Until Dawn, and giving a fanbase.

ABizzel13131d ago

$39.99 promotion for the month of October, for Halloween, and commercials airing during The Walking Dead, and the networks with Halloween movie marathons.

suckingeggs3131d ago

Lucky the game was great

Word of mouth saved Sony lots of marketing cash

Still... Sony market your exclusives sheesh

AizenSosuke3131d ago

@Suckingeggs

I agree with you on that I got an idea Sony should do with some games test group for which one they would market.

_-EDMIX-_3131d ago

I'm actually fine with them not marketing this title. They are still a business. Let gamers tell other gamers about this game as I feel they market this title better then a commercial really can.

You and I know what Until Dawn is....try conveying that in 30 secs. They are right to be honest about what they expect in return of this title, some titles are hard to market for and I feel it could end up hurting the title as many might walk into this game with different expectations due to how it was marketed to them.

nirwanda3130d ago

Don't market it pass the saving onto the price of the game so it's a lower price than the other new titles and put a demo on PSN 5 days before with a marketing style trailer for the rest of the game built into the end of the demo.
Simple and much more cost effective, why put expensive ads on tv when you have the best majority of your customers connected to your network.

BlackTar1873130d ago

Game was awesome it really was a great game but i feel like a price drop would benefit it. Game was amazing and i don't regret my $60 purchase but people lik emy brother who have 3 kids instead of one like me would be more inclined to jump in for $40.

+ Show (2) more repliesLast reply 3130d ago
Angeljuice3130d ago

It was marketed quite strongly in the UK, they had a featured sponsorship on the Horror channel and lots of adverts.

DarkOcelet3131d ago (Edited 3131d ago )

With the heavy free Youtube Marketing Until Dawn got, i expect it to sell well. Maybe 2 to 3 millions and for its type of game, that is incredible.

Neonridr3131d ago

unfortunately, these style of games don't necessarily benefit from let's plays. Since the main parts become spoiled. While the game has numerous choices along the way, some of the characters can only die at specific times.

DarkOcelet3131d ago

Actually they do my friend because people get tempted to play it themselves and experience the jumpscares and different outcomes/choices/dialogue.

And that happened to me in many indie or small titles because i didn't know they existed so i got them afterwards like Layers Of Fear, if it wasn't for Youtube gamers, i wouldn't have got it.

Thatguy-3103131d ago (Edited 3131d ago )

They do. It pushes people to play the game themselves the way THEY want to
OT that's what everyone has been saying. These type of games market themselves base off how well they do with gamers and critics alike.

BitbyDeath3131d ago

I believe they benefit more actually given the content they display and how fun they look to play, not many people have time to sit and watch a full play through, only the hardcore would sit for 8-12 hours.

_-EDMIX-_3131d ago

Your joking right?

Horror games get sooooooo much love on Youtube its not even funny.

They are BEATING OUT MGSV easily lol.

https://www.youtube.com/wat...

That was launch day too!

https://www.youtube.com/wat...

This was a couple days after launch.

Horror games get mad respect on Youtube lol, people like being scared! Its an extremely entertaining game too! I personally wouldn't watch it, but I can see how others would.

aLucidMind3130d ago

Part of the fun for me is to watch a Let's Play of it, then buy it if I like it. That's when I get my friends together and we play it together... and I get to laugh at them jumping lol.

Neonridr3130d ago

@EDMIX - sure they get lots of love, I follow a couple of people who got famous off of Horror games.

What I mean is that these lets plays aren't great for SALES.

If someone can watch someone else play through a game like Outlast, they are going to be less inclined to buy the game since they have seen everything there is.

A game like GTA V for example, would be completely different and after seeing all the zany crap that can happen there, it might incline more people to buy the game.

I am not saying that horror games don't benefit from youtube in terms of exposure, they do greatly. But you guys misinterpreted what I was saying, I was strictly speaking in terms of sales.

If I read you a book, would you be inclined to go out and buy the book? Probably not.

_-EDMIX-_3130d ago

@Neo- "What I mean is that these lets plays aren't great for SALES"

LOL! Sure bud. Playing a game and seeing it are not the same thing. If they where down to watch the whole thing, then clearly they had no plans to own the game.

I mean...say that to the people who add me on PSN from Youtube who literally tell me they got the game based on that video lol.

What your trying to say is conveyed in a game vs is a book is not only pretty stupid, its a horrible example.

You don't just put in a game and sit down and watch bud, pretty sure you PLAY IT. Regardless of how many times you could watch it, playing it is something else entirely. The person that got Until Dawn because of me post those videos up got it based on wanting t0 make the choices on their own vs the ones I picked.

Neonridr3130d ago (Edited 3130d ago )

@EDMIX - I understand what you are saying. I even agree with most of it.

But traditionally horror games are one and done. Watching a let's play can take away from the experience because then you don't necessarily have to play it for yourself since you know the story.

This game is at least a little original in that you can replay and change your choices to see some different results and outcomes by the end of the game. Most of the smaller choices don't affect the overall arc that much, but that's ok, it's always nice seeing characters react to you differently as a result.

You don't think that millions of people watch Pewdiepie or Markiplier and their let's plays of horror games? You think that once someone watches the entire video they are going to run out and buy the game when they know how it all ends?

Regardless of whether people were inclined to buy a game or not from the beginning they will definitely be less inclined than they already were of purchasing the game if they know how it all plays out.

If I watched a GTA V video of some crazy stuff happening, I would probably be inclined to buy it. However if I saw a video showing me the ending of The Evil Within, I would probably be less inclined to purchase it. That was my only real point I was trying to get across.

Masterofwiiu3ds3130d ago

I agree with Neo. Heck - I've even done it a few times. Youtube is how I experiences Gone Home.

I purposely avoided youtube for Until Dawn because, honestly, what is the point of playing it after watching someone else do it?

The rest of you are fools! Fools!!!

+ Show (6) more repliesLast reply 3130d ago
Automatic793131d ago

In all honesty if they can Market third party games in a strong fashion they should have marketed Until Dawn as well. There really is no excuse. Kudos to Supermassive games for there New IP.

TwoForce3131d ago

They have done this since Heavy Rain to be honest.

_-EDMIX-_3131d ago

"There really is no excuse" How about money? We don't really know how much more Until Dawn would have done with marketing, it may have not even pushed the game enough to cover said marketing.

Consider those who are playing it on Youtube and word of mouth, some games are hard convey, it still takes me a bit to tell folks about what Until Dawn is, I feel they likely made the right call.

@TwoForce- You sure about that?

http://www.cinemablend.com/...

UltraNova3130d ago

A 3rd party marketing push is usually the result of exclusive content or bundle agreements with the publisher. e.g. Destiny.

They do not support 3rd parties more than their in house IPs. Its all about business.

garrettbobbyferguson3131d ago

"Actually they do my friend because people get tempted to play it themselves"

So, shall I dispel your sound argument? I watched Until Dawn on youtube. I no longer feel compelled to play the game myself.

madforaday3130d ago

Since you weren't compelled I guess that argument is closed now since the mighty garrettbobbyferguson wasn't compelled to play a game after he watched it. Does the sun evolve around you as well?

garrettbobbyferguson3130d ago

@madforaday

Well, the mighty madforaday; the claim was that people purchase it because they feel compelled to experience it for themselves. I'm dispelling that argument by offering my own stance that is counter to that. Therefore dispelling the argument, the mighty madforaday.

Spotie3130d ago

Didn't you know, mad? Ol' bobby here is the Alan Greenspan of gaming. He's the barometer of what the entire gaming community wants; he knows, better than we do, what we're interested in.

If he wasn't compelled to play the game(not that he's shown any interest besides defending Polygon's review), then nobody else will.

/s

DigitalRaptor3131d ago (Edited 3131d ago )

A new IP that was born to sell itself? Okay.

Well talking from experience, I saw ads all over the place online, and even on TV past the watershed. Okay they could've spent a budget on billboards and frankly it would not have made that much of an impact - or they could have sent promos out to guys like PewDiePie and let the word of mouth spread incredibly well from gamers. Until Dawn is actually a commercial hit and is doing respectably well for the kind of game it is.

Gazondaily3131d ago

I didn't see a single one. Haven't seen one yet. In the UK here.

_-EDMIX-_3131d ago

Thats nice...Sooo "you" haven't seen as single one...sure bud.

FlexLuger3130d ago

@EDMIX

Im in thwe UK and have yet to see an ad for this game. No need to jump the gun.septic aint lying.

Gazondaily3130d ago

Yeah well EDMIX sounds like the type to watch Hollyoaks so the ads were probably running then :P

Neonridr3130d ago (Edited 3130d ago )

@EDMIX - I never saw a TV commercial or online ad for Until Dawn either. Only reason I knew about the game was because I am a horror junkie and I have been following the development of this game for a while now.

I live in Canada.

+ Show (1) more replyLast reply 3130d ago
iamnsuperman3131d ago (Edited 3131d ago )

I am not sure how anyone can really market this game without making it sound cheesy and crap or misrepresenting the game. What is selling this game is the amount of youtubers playing it and recommending it. That is the marketing that will work for this game. Adverts are not

FoxyGotGame3131d ago

Until Dawn was marketed well in the UK. I saw plenty of commercials/ads on almost every major broadcast network. I haven't gotten the game yet...

Waiting for Uncharted Collection ..and then Until Dawn for Halloween fright night )

FlexLuger3130d ago

"Until Dawn was marketed well in the UK."

The other day, you was talking shit in my inbox in fake patois. Now you say you live in the UK? How does that work 'Bredrin' ?.....

FoxyGotGame3130d ago (Edited 3130d ago )

Irrelevant where I live, and does not dictate what languages I may speak. I can speak another dialect no matter where I live in the UK. Not sure what Until Dawn has to do with my location/language. It just a game to me.

If you live on yesterday, how you gonna enjoy today? Get over whatever occurred before bro, I'm not a hateful grudge holding person. You call for me to be marked for trolling ...and you got what you wanted.

Be happy with that achievement & move on. I try to be righteous, and spiritual with all people who I see as Brothers/Sisters Iyah. No matter me what color or where dem rest in this World. No hard feelings on my part breddah. Out of many we are one. One Love, Peace and Prosperity /

FlexLuger3130d ago

Cool beans, brotha! no more mudslinging. Cant be mad at a fellow J'can for too long! Bless up! ;)

Show all comments (59)
250°

Until Dawn Remake PS5 Screenshots Reportedly Leaked

Leaked screenshots from Sony Interactive Entertainment and Ballistic Moon's upcoming remake of Until Dawn have reportedly emerged.

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twistedvoxel.com
Battlestar2358d ago

Doesn't look any different to the ps4 version. Hope it's not another lazy Sony remaster a.k.a remake.

Andy_Dee58d ago (Edited 58d ago )

Wrong, they even showed it on the last State of Play and I just played it the month before since I wanted to go back to it.

It does look better and more cleaned up, it's not a remake at least what they said. They said remaster so this article is wrong from the info I've heard.

Until Dawn is getting remastered to coincide with the live-action movie.

https://www.polygon.com/240...

https://youtu.be/pnbxcNmUcQ...

https://blog.playstation.co...

So not a Lazy remake and yes it looks better! :)

CrimsonWing6958d ago

It’s pretty different looking.

Neonridr58d ago

I'm sure it's a fair upgrade seeing as it's UE5 now. That being said, the original was not ugly by any stretch and I can't fully understand the need to remake this other than a cash grab to coincide with the movie that is coming eventually.

Crows9058d ago

Please point to me to a lazy remake?

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Hedstrom58d ago

A good game, had some fps troubles on ps4. So hopefully thats ironed out with some better looking graphics.

solideagle58d ago

I think Sony should rename PlayStation to RemakeStation. I am a Playstation fan but this is getting ridiculous. I think this is the weakest gen software-wise compared to all other gen.

PS2 > PS3 > PS1 > PS4 > PS5

Battlestar2358d ago

Agreed. Sony has released only remasters/remakes of games and noting new. MS has released so many new games i don't have the time to name the all.

solideagle58d ago

I have never owned or cared about Xbox, so I don't have any opinion about that. if you say that MS has released then I believe you I guess

Terry_B58d ago

Ratchet & Clank, Spider-Man 2, Gran Turismo 7, Helldivers 2 , Horizon Forbidden West to name a couple.

And what Microsoft released in the last couple of years was way beyond the league of those listed games.

MrNinosan58d ago

Ratchet & Clank, Returnal, Spider-Man 2, Gran Turismo 7, Helldivers 2, God of War Ragnarök, Horizon Forbidden West to mention a few of the good ones.
Then everything on PSVR2.
Then we have the bad ones, like Destruction AllStars and medium ones like Sackboy: A Big Adventure.

On top of that, there are lots of third party games.

Compare that to MS.
Redfall, MS Flight Simulator, Forza Horizon 5, Forza Motorsport, Starfield, HiFi Rush. Did I miss anything?

Now lets compare the games, and see which console had the best start this generation.

solideagle58d ago

I think Sony should have abandoned the PS4. we have not seen true PS5 potential yet. where are those games that would load Assets from SSD where the character is looking <-- Mark Cerny

I hope all new games from Sony Studios are PS5 only from now...

CrimsonWing6958d ago

What’s worse is this gen is almost over, if you can believe it.

staticall58d ago

@solideagle
I completely agree with you. At first it was like «Hey, so cool, i've never played this game and it's getting a remake, means it'll be much better!» but now it's «Come on, i was just playing that, it still looks and plays just fine». I want to play new games, try new experiences, hear new stories from new characters. It's like gaming companies have hired George Lucas as a consultant or something.

@Battlestar23
> MS has released so many new games i don't have the time to name the all
Suuuuuuuure, dude. Come on, be real.

Felix_Argyle_Catbro58d ago

Looks like the PS4 version. Lol, that'd be 70 bucks.

Machina57d ago

Cheap and quick way to fill in the release calendar in-between major new games - that's why pretty much all the major publishers have been doing it.

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350°

New Until Dawn Comparison Video Compares Upcoming UE5 Version to 2015 PS4 Version

An early new Until Dawn comparison video has been released, comparing the visuals from the upcoming UE5 version to those of the 2015 original.

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wccftech.com
73d ago Replies(1)
anast73d ago (Edited 73d ago )

This is a fun game. But remaking this is lazy. A cheap remaster while a new game is being developed would have had more value for the customer.

EvertonFC73d ago

Yeah I here ya, I'm on the fence tbh as I think the haptics could be really cool but it seems a little early.
I guess it's to tie in with the movie release so makes sense somewhat.

outsider162473d ago

This over Killzone remake? Or Socom 2 remake?

monkey60273d ago

Less effort and there's a movie release to tie into.
I am very tired of all these remakes and remasters of games from recent years. If they're going to remake anything it should be a lot older.

Chevalier73d ago

If the Resistance trilogy on PS3 was being remade I would buy that day 1. Really hope the franchise returns along with Killzone

JEECE73d ago

Socom 2 remake wouldn't be worth the effort. I don't know the exact number it finally sold, but from looking at articles from a few years after launch, it looks to have gotten in the ballpark of 3 million. It has been twenty years now so many of those people probably don't even play games anymore, and the people who play multiplayer games now would start whining about Socom about three weeks after launch about how "there isn't enough content" and "they just sent it out to die." Granted, it would probably develop a small but dedicated player base from the old crowd who want a stable, solid multiplayer game instead of a live service, but that isn't a lucrative proposition for Sony.

EvertonFC73d ago (Edited 73d ago )

It was the same when millions of gamers asked for a sly remake then when the game came out it sold like 10,000 copies.
Sometimes we think we want the old games then in reality nobody ever buys it 😂🤣

outsider162473d ago

You have a point though. I guess we want it because of nostalgia. Was hoping we'd get a socom with a good single player and ofcourse multiplayer, maybe it'll sell well.

73d ago Replies(1)
73d ago Replies(1)
73d ago
Shane Kim73d ago

It's nice and all, but who asked?

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60°

Quarter Disorder Podcast: Episode 3-PlayStation State of Play 2024

Tim and Luis talk what they’ve been watching and playing along with the news from the past week, including all the games from Sony’s “State of Play,” Evil West, Silent Hill: The Short Message, Hideo Kojima weirdness, Spec Ops: The Line delisted and more!

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quarterdisorder.com