Morhaime: WoW Can Still Grow

Michael Morhaime, president and CEO of Blizzard Entertainment, has said there is still scope for its MMO World of Warcraft to grow beyond 10.9 million players.

Morhaime said he believed the constant development of new content, especially in the form of major expansion packs, represents a draw to consumers, while the cost-barriers to compete with Blizzard makes significant competition unlikely.

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