Destiny has managed to be one of the biggest games out there for a solid 12 months. Just how did they manage to do it?
Thanks to a giant marketing budget?
Shooting ads into your eyes every other hour certainly helps, yes.
I dunno, around 500 articles on every big gaming site might have to do with the big budget as well. More or less directly..
The fact it's a good and fun game helps a lot. If it sucked as much as the media and internet forum gamers claimed, it wouldn't be talked about this far after release.
And it's still doesn't convince me enough into buying that crap again lol :)
Do you type English?
From the moment it launched, Destiny's hype train has always seemed to be on artificial life support (aka marketing) and none of it was actual legit virality / community interest. It hasn't stayed relevant for a year. It never really felt like it was relevant after its launch. We just kept seeing ads for it but nobody cared for the game
you may not care for it.. but the millions playing it do.. how the hell can you say there has been no community interest? if people didnt care, they wouldnt be publishing articles about it on a daily basis.. unless you think activision is paying every website under the sun to do it... ;)
People are ants, n4rc. ANTS Article writers know Destiny means lots of clicks, just like Justin Bieber means lots of clicks. Do people like Justin Bieber? The answer is no. Destiny is Justin Bieber and my logic is flawless
If it wasn't still relevant, you wouldn't see all these articles about it. Nobody cared for this game? Wow, you Destiny haters must lose sleep over how everyone else still enjoys the game.
"It hasn't stayed relevant for a year" And yet here it is, still being talked about a year after its release thanks to community reactions, the expansions, and some admittedly sketchy stuff going on on the corporate level
I am one of those people who had basically been playing non-stop since launch. I grew tired around June once I knew that Taken King wasn't coming until September. I actually stopped playing entirely for like 3 weeks in July.. starting playing some other games in my library to clear out the backlog. The game had become ridiculously repetitive. I have all the exotics, all the gear, everything completed... I had no drive to go back. You can only do the Vault and Crota so many times before it really starts to lose its lustre. That being said, I got back on a few days ago. Primarily because I needed to finish up some PvP matches to get credit for my Moments of Truth. I actually had a bit of fun in PvP only because I don't normally play that game type. I did a couple of the raids again, they were ok. TTK has me interested though, there is some good content there. The real question is, how long after TTK will everything get stale again? If I am bored again after a month, I am done with Destiny forever.
lol tell that to the people actually playing the game, instead of proclaiming nobody plays it on the internet.
You're logic is broken from the start if you think there aren't people who like the Biebs. It might not be something that'll become classic, but plenty enjoy it nonetheless.
It generates clicks by people that want to read it.. Its like saying Justin biebrr sells 30m CDs but nobody likes him.. Are you kidding me? Lol.. I don't care for him.. But those 30m teenage girls sure do and i m not going to pretend they don't exist or count
but the ant-people don't matter.
"It hasn't stayed relevant for a year. It never really felt like it was relevant after its launch. We just kept seeing ads for it but nobody cared for the game" Nobody cared for it yet many many (many) people still play it… and you think this is because of marketing…? Ridiculous. Ants have more sense.
I play it here and there. I have friends on PSN who play nothing but Destiny. I also know several people at work who play it on X1, like it's their religion, like it's the only thing available lol.
I'm not sure why you're pretending to know what you're talking about. Destiny has one of the most active communities in gaming. It's reddit subpage just hit 200,000 subscribers. When the weapon Gjallarhorn was sold a few weeks back it was one of the top trends on Twitter. It was still getting 3 million players a day 6 months after release. I'm not sure why it's so far for people to accept that it's not "terrible". The initial launch definitely wasn't a "great" game and the in game story sucked, but it's improving. The 2.0 patch was a great step forward. Bungie aren't suddenly some evil entity because they teamed with Activision. They still make really fun FPS gameplay.
Having been playing it for a whole year, i would say high production value and gameplay are the culprits.
@S2Killinit^^ I think you absolutely nailed it with your comment! After watching my son play the (free to play) game "Warframe", and seeing the obvious simularities between it and Destiny, I feel Warframes content is vastly more robust and only suffers from a lower 'production value and gameplay(mechanics) compared to Destinys higher budget. You can raise a fighting dog(kubro) from an egg in your incubator on your ship whilst 3D printing the latest rifle with your printer whilst planning your next pvp invasion for petes sake! It's a great game that I wish, after paying $100 for Destiny, had Bungies budget!
Haven't seen a single Destiny ad. It stayed relevant because regardless of its crappy story and RNG-reliance, it's a great shooter and it added new content regularly. It also allows people to either play PvE with friends or PvP, rather than just one thing.
Just turn off ad-block and you might still see them from time to time
1 carrot dangling. 2 Getting people on the hook for over priced dlc with promises to make the game everything it should have been. The gameplay is great, but the game and the way activision handles it is terrible.
Or some people like the game. That's more likely. No amount of money can make people keep playing a game.
Well shitty games somehow manage to find a crowd, look at CoD.
dribbling out small bits of content a few months at a time, just to keep us all hooked.
"C'mon man...you know first one's always free" I loved reading people's posts about their endearing search for the Gjallarhorn.
There's gonna be a fan film about getting Gjallarhorn one day, I can feel it in my bones.
I see what you did there... ..."Good eye Hank!"
well that search officially ended a few weeks ago when Xur sold it to the masses. Besides, now that 2.0 is available, it already has been lessened, and once TTK drops, Gjallarhorn becomes obsolete I guess.. No Year 2 version of that rocket launcher, so it won't do anywhere near as much damage as newer ones.
I seriously laugh at anyone who supports the kind of DLC bungie has pulled with Destiny. Sad though that it makes publishers think they can get away with it. Fools fools fools on a consumer and corporate level. And to the people that write articles about how crappy the game is..millions of us knew how crappy and scarce on content the game is after 3 days of owning it. If you are still writing articles about it a year later then i'd just assume its part of the problem as well!
Get away with keeping a gane fresh every few months is the same as a sub to an mmo if not cheaper as you can but TTK and get all previous installments aswell. IMO I'd rather a game last year's that's enjoyable. Have a break and you still get all previous content. I think it's fairly priced.
@sirB that didnt make a hole lot of sense but i might understand what you are trying to say. Dont try to compare it to an mmo because they went months with out fixing game breaking issues, and had 1/10 of the content that an mmo would have. This last dlc was 20$ and it gave you an area mode and a mp mode. That is a joke. Just look at the stats of people who bought it and the majority havent beat the last boss on the arena because the mode is just tedious and absolutely nothing new. Adding a new mp game mode should be free. Now with ttk coming you would have paid 140$ for a game that is great at overhyping and under delivering. They are great at knowing exactly what the fans want them to say. They say it, but dont do it. Yes 60$ for ttk is fine if you never bought the game, but for those who have already paid 100$ for the game they want ANOTHER 40$ for some reskined strikes and a raid. MMOs dont actively try to screw their current fan base to get new fans.
Destiny has 0 microtransactions to date. ZERO. That's insanity in today's gaming landscape. The cost of developing and maintaining a game like Destiny isn't cheap. They opted not to go the subscription route and have $20 DLCs instead. That's not a lot of money. The first DLC was a miss, the second was good, and the expansion looks great from what we've seen.
Drugs and booze that is all
ummmm... is it still relevant? I haven't played that game for about 11 months because it just wasn't that great. I was bored of it very quickly and it in no way stood up to expectations. I gave it a chance but was so mediocre. Seriously, do a lot of people still play this game? Most of what I hear about it in the news is about how the DLC is too little too late and is overpriced for what should have been in the game in the first place. Its not relevant to me but I'm here talking about it so I don't know anymore
Millions still play it so it is relevant. 80% of my friends list is playing destiny all the time
are all your friends from destiny lol. Mine used to be like that, now 1 out of 20 on at a time are playing it.
@wsoutlaw this has been my experience as well. within a couple months it I noticed that many of my friends were not playing but some still were. then within 6 months most weren't but a few were. now almost no one is. I quit a long time ago
People actually care about their Moon Wizards. Love or Hate Destiny, having a character that you make in PvE, to bring into PvP is a lot more fun than just choosing a class and a load out. I plan on getting TTK as a Digital DL on sale sometime in the future, for right now.... WITNESS ME!!!!....play Tearaway...AGAIN!!!!
The marketing budget for this game must be huge. I've never in my life seen a game that was talked about on every single forum and websites everyday multiple times a day ads on magazines commercials and soft drinks how could this game not be noticed? I do t know about relevant as I feel throughout this games 10 yr cycle it will always be a love hate relationship. But it will certainly be at the center of all things gaming if marketing has anything to say about it. The psychology used to keep this game on the minds of all gamers is the old tried and true bombardment of suggestion and repetition and there's no denying that once again it worked if the 6.5 million in sales is any indicator.
Because despite the haters, they've clearly done something right! It's not without its problems but those are being addressed (hopefully) in ttk. Having great shooting mechanics help. Having an interesting world (despite the lack of story thus far) is also a contributing factor. It's very addicting this game.
Yeah, problems aside, it's a pretty fun game to play either solo or by yourself. The shooting works, the powers are fun and the loot is addicting enough to where you want to keep playing. Glad they've made the changes they have and am eager for what else they've got up their sleeve with Year Two.
Yeah definitely agree! I could only handle the problems till like level 28 before I had enough. It's the changes that are bringing me back in! I hope they release worth wile expansions for the rest of the year now.
Because some people can't afford any other games?!?
I think it's the people who can't afford to fork out for the DLC lol.
I got bored after 2 weeks, people have been playing the few strikes this whole time?
Strikes crucible raids dailys weeklys prison of elders trials of Osiris iron banner nightfalls bounties xur
What other sci-fi space cowboy game is there to scratch that itch? Not too terribly much at the moment, though, it wasn't enough for me to invest in such a hollow game. (trust me, I wanted to believe in it, but the nice backstory and universe ended up so shallow, just experience points and backtracking).
I just got back into the game yesterday after 2.0 I havent played it in maybe 9 months or longer before that. I think the new features will bring back alot of people like me who got bored of the same ole same. I bought TTK DLC to give my investment (and yes buying Destiny at day one is an investment) one more chance to show me why this game is special. Lets hope i didnt waste my $40 and time...
How is GTA5 still relevant? Or COD AW? Or FIFA? Some people, mostly casuals, play the same games all the time.
DLC, Nostalgia, and the goal of epic loot.
Destiny- what a yawner of a game.
I think it's a lot simpler than people think. It's has a pesudo-mmo community. I.e. a dedicated fanbase. Also the game is damn satisfying to play.
bungie listens what a joke
Two words, "Marketed hype."
That would explain a good launch for a bad game, but this game still has a large community so your answer makes no sense.
Obviously because the game is fun as hell to the millions that bought it. Why do people ask such stupid questions? A game had good hype, good marketing and sold well and millions bought it and still play it, same thing happens with Call of Duty. If you complain about it then it's your fault.
Cause it's fun?
maybe despite all the criticism it's actually a fun and addictive game?
Wait, what? A game that's criticized is still really fun to play?! That's never happened before!
The media... Ign still has destiny articles almost every day... I get people still play but the video game media has blown the game out of proportion for a whole year... No other video game in history has gotten the press destiny has... Guess the marketing budget is working
Bingo. Something about the big coverage by big gaming sites for this game just smells.
@hoffman Really?? The coverage has been negative. You really cant wiggle out of this. The game has proven that the negative coverage was what "smells". Dispite the media's treatment, people continue to play it which is more than you can say for some OTHER big budget games.
They wouldn't make articles about a game that "no one plays anymore" and they are obviously getting hits so people are reading them
Only grip I had with the game is they advertised it to be some big halo like story. Instead we got the crappiest story ever. What destiny did good is have a good grind, solid gameplay and multiplayer components. Liked the game but was disappointed how they advertised the story, even cutscenes and dialogue they revealed in past trailers was no where to be found.