Kotaku writes: "Blizzard's team doesn't care for the term "killer app," used to describe a program or product - in this case, a certain MMO - that single-handedly shaped the market around its platform. In fact, when we asked about World of Warcraft's unshakable hold on the massively multiplayer biz, game director Jeffrey Kaplan was humble.
"I don't believe that WoW is untouchable," he said. 'I completely believe that a game could come out and be more successful than WoW. I'm hoping that we're working on it right now.'"