As an indie developer in 2015, it’s difficult to get noticed. Waving down attention from the masses gets significantly harder when your project is a 2D platformer, because, come on, it’s the genre every developer that grew up on the 8- and 16-bit eras has been dying to design.
So what do you do to get more eyeballs on your game? I say go the honorable, yet possibly naive, route: create a forward-thinking idea and have a good sense of play design. Others would recommend finding a gimmick and exploiting the hell out of that.