80°

Game Over: Xbox One conquers the future with the Cloud. What is actually possible?

When Microsoft revealed their next generation system called the Xbox One, everyone and their mother scoffed at the ‘Always Online’ requirement and the Xbox One cloud processing feature. Since then it’s been the butt of every joke online. Since then Microsoft haven’t talked a lot about the feature, and removed the requirement for being ‘Always Online’

Until this year.

Foehammer3603d ago (Edited 3603d ago )

“Let’s say you’re looking at a forest scene and you need to calculate the light coming through the trees, or you’re going through a battlefield and have very dense volumetric fog that’s hugging the terrain. Those things often involve some complicated up-front calculations when you enter that world, but they don’t necessarily have to be updated every frame. Those are perfect candidates for the console to offload that to the cloud—the cloud can do the heavy lifting, because you’ve got the ability to throw multiple devices at the problem in the cloud.”

Really interested to see this come to fruition, ppl's online experience in multiplayer will be given a bonus upgrade, not normally possible on console, just for playing online.

I'd love to see this implemented in single player as well since almost everybody is always connected anyway.

I'm not sure how many pl on X1 are online but Sony made a statement that 95% of it's users are online so I expect only a very small minority of ppl wouldn't have access to this technology, the same ppl that wouldn't have access to multiplayer anyway.

Barnaby-Jones3603d ago

I'll be very excited to see how future games utilize the cloud. I personally want to see it used for Battlefield 5 multiplayer but who knows if it will happen.

Sureshot3603d ago

As much as that would be awesome I can't imagine 3rd party devs utilising Azure as much as 1st party studios. Simply for parity's sake (ironic as that is). Then again I could be wrong...

GameNameFame3603d ago (Edited 3603d ago )

@Sureshot

Its just dedicated servers. Not magic server. If Sony, Nintendo or anyone wants to do it, nothing stopping them.

Sony, EA, Activation already has private dedicated servers. Amazon, Salesfore, Google, MS are in a huge pricing cut wars on renting out servers dirt cheap also.

@Barnaby-Jones
Cloud and dedicated servers are one and same. With new PR words, it seems like people believe that cloud is new technology that it wasn't possible before.

Cloud can only do what dedicated servers do and visa versa. Here are the facts:

-Server AI? Dedicated server did that decade ago.
-Titanfall which could only be possible with "cloud" is coming to PS4.
-Server Physics has been also done before with Everquest Next https://www.youtube.com/wat...
-Anyone with dedicated servers can do this.

Some people just can't handle the fact that Everquest or few other games have already done server physics and try to attack with:

"bu.bu.but, tree disappears too fast"

Yes. and

-size of the map is entire world in Everquest compared to tiny map in Crackdown. You have so much debris in Everquest.
-Your players are millions of players in one map in everquest compared to few in Crackdown.
- Destruction last for months and years until rebuilt compared to Crackdown map resetting in 10-20 mins.

Size and scale is magnitude bigger and all done on servers. I don't remember anyone calling out super secret sauce then.

PistolsAtDawn3602d ago (Edited 3602d ago )

@GameNameFame

This whole "Its just dedicated servers. Not magic server. If Sony, Nintendo or anyone wants to do it, nothing stopping them." Argument needs to die...

Next logical statement is then WHY AREN'T THEY??? Do they just love screwing their customers or something? Fact is they AREN'T doing it, but MS is...

It's funny how when it's all about "MS and Xbox fanboys are stupid for thinking the cloud will make a difference" then there is no mention of PS and Nintendo....now that it's a REAL thing... it's "Oh PS and Nintendo can do it too...it's nothing special, it's easy to do"

3602d ago
donthate3602d ago (Edited 3602d ago )

@GameNameFame:

"Its just dedicated servers. Not magic server. If Sony, Nintendo or anyone wants to do it, nothing stopping them."

Still spreading FUD, I see. It has taken MS as one of the richest companies in the world, with one of the largest R&D labs and budgets in the world at least 2-3 years to show us Crackdown 3, but any other company can do it, right?

Despite nobody ever shown us anything like it, right?

Yeah, I believe you....

Also, (dedicated) servers are not the same as cloud. That is quite stupid statement, because then my computer that acts as a development server is a "cloud".

A cloud is a huge number of "servers" (or computers) that have built in services to automatically and intelligently scale up and down, distribute work load. Obviously it should be redundant, stable and optimized.

An example would be how PSN is unable to have maintenaince done without taking down the network. That is not a proper cloud, and how we did it back in the 90s.

In contrast, Xbox Live is updated on live servers and the network is up functioning during the process. This is how we do it in modern times.

Another example is when Lizzard Squad attacked both PSN and Xbox Live, but Xbox LIve was up and running within the hour, and PSN took over a day to recover. That is a proper cloud has services, and failover to mitigate DDOS. Something PSN lacked.

jebabcock3602d ago (Edited 3602d ago )

I hate to burst peoples bubbles... But we need to seperate out the fact from the complete and utter Marketing nonsense...

Will cloud gaming help CrackDown 3? It is very probable.

Will CrackDown or any other game unlock the cpu power of 20 x1's?

Lets look at it from a logistical/financial perspective..

With Azure, 1 core with 750megs of ram in the basic package will run you 13 bucks a month. This core is clocked down and under utilized so resources can be spread out amongst others. That single core is not going to match the 8 cores on an X1.. much less give 20x the power...

If you bump up to 8 cores at the basic tier(which is still no where near the computing power of 20 x1s), you are paying over $400 a month...

If you get into the high end CPU cores, you can pay nearly $2000 a month.

So applying those numbers, lets just see how much lost revenue MS will realize in doing this.

If crackdown sold 500k copies with just the 13$/month hardware level cpu per active user... and had an active base of 100k..
The Xbox Division would have to figure out how to justify the usage of over $1million a month in azure hardware.
Mind that if it only sold that much, it would be considered a flop...
If it sold a little better and had up to 500k active users.
we are talking $5million a month with minimal additional cpu support.. Or lets say they utilized a slightly better CPU configuration and the cost was equivalent to $100/month(this is still nowhere near high end hardware)...

$50million worth of hardware utilization each month...

Lets say crackdown did extremely well and was a massive hit and there were no network issues and had several months where there were on average 2million active users. if we figured again 100/month per hardware configuration

That is $200million in unrealized profits each month... Hardware that ms is establishing but taking a loss on...
if it maintained that average for 6 months... That is $1.2billion in lost revenues..

Know that in 2015 azure is only expected to generate somewhere between 700 million and $1billion in revenue for the whole year.

So one successfully released game in a handful of months could consume more resources than the whole projected azure user base for the year...

Ultimately the end result here is ALOT of hardware that is not getting paid for and some VERY unhappy investors.

i think more realistically a 5-20% bump in performance in certain areas of games where its feasible is what you can expect from this.

The alternative is XBL ups its costs to 20 bucks a month or more, or charge a monthly subscription for you to see the CPU enhanced destruction on top of the game cost.

The numbers just don't seem to add up financially...

for info on the exact azure cpu specs they are shown here:
http://www.pythian.com/blog...

for info on azure pricing:
https://azure.microsoft.com...

info on expected revenues generated by azure this year:
http://www.businessinsider....

andibandit3602d ago (Edited 3602d ago )

@GameFameNAme

That everquest video is not impressive at all, it's like the bare minimum of physics calculation involved....Imagine the Golem is invisible, you'd wouldn't even be able to tell what angle he hit the tree from.
Even worse the debris dosnt interact with his body at all...oh dear.

Where have your bubbles gone?.

jebabcock3602d ago

Look. I normally dont get into these discussions.. But this is just getting ridiculous..

But... essentially yes. MS's cloud gaming is nothing new.

Ever heard of Folding@home?

Its been around for decades. even could run it on your ps3. It is an app that lets your CPU be used to PERFORM COMPLEX COMPUTATIONS REMOTELY and then be fed back to a centralized server. Basically someone was using your unused cpu cyles to do physics... Imagine that.. Decades ago people were doing this...

Technically the same conceptual logic occurs in most MMOs...

Almost every multiplayer game incorporates the same concept. It takes what is computed on another server/console and interprets it and displays it locally.

A better name for this is Partial Game Streaming.

with game streaming, you basically hand off almost everything to the server, it does all the gpu/cpu processing and hands back to you a Streamed video that is constantly be updated based on your inputs. This is very difficult because you have a very short window of time between pushing a button and expecting a change on the screen.

What MS is doing is actually alot less complicated than game streaming. With game streaming. EVERY action has to be extremely responsive or artifacting occurs.

MS is only sniping out the easy parts with low cost that can allow for lag and handing them off and then handling the rest locally.

Like i said earlier, this isn't a whole lot different than an MMO.

If you want to dumb it down to a point you can better understand.

Think of NPCs on a Multiplayer game... What controls them? Either a Dedicated Server or the hosting console. Technically this is offloaded work too... AMAZING!

Well what if instead of NPCs just being other characters, they were buildings and other objects. And then these buildings/object npcs had the characteristics of exploding and all sorts of cool physics in how they interacted with you and other players.

Not rocket science... Not really new... Its just continuing to build off the same.

You guys really need to step out into reality sometime. In the Tech world, the whole Cloud concept is somewhat of a joke. Once upon a time, Businesses were shifting away from virtual environments and 3rd party hosted services and hosting their own resources for better control. The cloud Sales pitch came along as a rebranding of virtualization more or less in order to convince Business executives to come back to the same things. It was suprisingly successful and has stuck.

The cloud approach's primary marketing strategy is to do a better job obfiscating whats going on behind the scenes so people don't know what they should be worrying about... (I say that only partly in jest).

Anyway, just know that when someone says cloud, technically anything on the internet that you or your devices communicate with can be considered part of the "CLOUD"...

MS is doing some cool stuff sure. But the reason other people aren't following suit and MS isn't moving very quickly with it is the same reason NO ONE is doing much with it. It is very limited in how it can be used due to current Network Infrastructure. It also is expensive on the server side to account for this utilization of CPU.. refer to my other post on here...

All games with multiplayer elements technically are using the "CLOUD".. Some just more effectively than others.

Foehammer3602d ago

@jebabcock

"I hate to burst peoples bubbles..."

(sarcasm) You better phone MS right away and tell them that they are on a path to financial ruin.

Seriously, you believe some of the worlds best minds for engineering and business have developed and presented this technology without considering ALL the ramifications?

You believe that you know how the business model works better than MS?

Regardless, now one is going to complain that they got a (according to you) 5-20% increase in performance for being what we are right now...connected.

+ Show (6) more repliesLast reply 3602d ago
Rookie_Monster3602d ago (Edited 3602d ago )

Nice read forhammer. MS had talked about these same concepts even before the console was released. The only setback it had is due to the backlash for having an always online console. They put the cloud processing tech in the back burner a bit until it is the right time to reintroduced it. And what an entrace it made with Crackdown.

Third party will soon see the benefit and will start including cloud processing in some of their games as well; I have no doubt about it. IMAGINE GTA or the next Battlefield using it? OMG, that would be the Next Level in gaming folks!

remixx1163602d ago

Oh boy, more of these articles......it was cool at first but damn can we ju

Letthewookiewin3602d ago

And none of these articles are from what MS is saying. It's all speculation from a bunch of nobody's.

remixx1163602d ago

Lol I never finished my comment....damn you early morning shift.

Lennoxb633602d ago

Off topic: Damn @LameName what happened to those bubbles.LMAO

On topic: Two and a half years ago MS said they have about 300,000 servers. So I'm guessing by now they have close to a million or past it. I'm pretty sure Azure can handle almost anything you throw at it.

I want to see worlds built on the cloud. Like instead of having one city, maybe an entire planet. I wish third parties would take advantage. MS already said they're welcome to it. Imagine BF5 or a new Burnout. And somebody needs to tell me if Sea of Thieves uses it because those waves are the best I've ever seen in a game.

Kingdomcome2473602d ago

Best water I've ever seen, hands down. @Game- Here you are spewing your predictable rhetoric. Can anyone do it? Yes. Does anyone else within the gaming industry have the server infrastructure in place needed to leverage and enable what MS is doing? No. That's like me saying that Microsoft could have the most powerful console and their own in house VR device, but the fact is they don't and have instead placed their eggs in different baskets. As others have stated, it's laughable that you've gone from, "It's lies, teh sauce, teh cloudzzz", to, "Anyone can do it." I wish you could see how downright foolish you look.

Loktai3602d ago

Wow you show one tech demo of one game that isn't even close to being released and everyone loses their sense of sanity. Server side physics isn't something Microsoft owns... nice to see it being used but it's no game changer.

If best physics was what decided sales or success consoles wouldn't even matter ...

There is nothing wrong with crackdown and don't mean to downplay the cool physics being implemented but Jesus christ, relax.

MyNameIsNotRick3602d ago

If you're not excited about the possibilities/implications of this...I don't understand you as a gamer.

Loktai3602d ago

Ah the old no true scotsman argument eh.

Kiwi663602d ago

But no one has said that microsoft owns it they're just pushing the boundries on whats possible and its a certain few who continue to downplay it by comparing it to neverquest or red faction even though what was shown in the demo is far better and more realistic than the destruction in those games

Loktai3602d ago (Edited 3602d ago )

Because its newer. That's the fact. Is like me saying killzone pushes the boundaries of halo because instead of acting as an npc you have a guilty spark who Attacks and shields you.

It's nice but it's not that new and it's not in 1 retail product yet. Even then it's only on multiplayer on that product. It's a ton of buzz , please don't judge me for withholding judgement good or bad for a retail release.

Spotie3602d ago

Conquered the future? Really?

freshslicepizza3602d ago

i can see the future and it tells me is no matter what microsoft shows you won't be impressed. what is the probability that i will be correct?

admit it, crackdown 3 shows some excitement of what is possible with cloud technology and has proven it wasn't all just hyperbole.

Spotie3602d ago

Maybe you'd be better served by looking into the past, where I've already said it was impressive.

Guess that makes your probability irrelevant.

It's still mostly been hyperbole, though. Just like this title, which is all I was questioning. The power of the Xbox hasn't changed, and while what they're able to do with it in this case IS impressive, it's still limited in what it's ultimately capable of.

What's the probability of you admitting the title is over the top?

freshslicepizza3602d ago

well it is the future but whether it conquers it or not has yet to be seen, so yes it is a bit over the top. now show me where you said it is impressive because you can't. you simply cannot say it's impressive then in the same sentence say it's still mostly hyperbole.

Loktai3602d ago (Edited 3602d ago )

Moldy, simply cannot? Don't tell people they can't say something as an assertion. It can easily be impressive and hyperbole until it's actually seen in the wild. What if it comes out and the game gets 7s or 8s, while games all around it score 9s and 10s without that technology? It's also happening halfway through the generation man... by the time it becomes common we will be looking at new hardware so If you think it's going to pull the xbone out in front you're dreaming. It's an early implementation of something I'm sure will become more common later, because again it isn't the first time it's being used to begin with.

Show all comments (30)
660°

Microsoft planning “major” Xbox layoffs next week

The cuts are expected to be announced next week.

Microsoft is also planning thousands of job cuts that will impact other parts of it businesses

Read Full Story >>
theverge.com
1d 6h ago Replies(1)
1d 6h ago Replies(1)
Obscure_Observer1d 5h ago

MFs has been beating their chests over great quarterly results and big profits to shareholders while firing people by the thousands just like Sony.

I wonder if at the top of those rumored layoffs they´ll also cancel upcoming or unannounced games while shutting down more studios as well.

1d 5h ago
pwnmaster30001d 5h ago

Always got to throw shade at Sony smh.
Yes we get it,
MS good Sony bad
MS bad Sony is also bad lmao

1d 5h ago
Obscure_Observer1d 5h ago

F* them both!

Just for the record, I don´t care about your victim complex crap either. Find someone else who cares.

Terry_B1d 5h ago

Yeah..its super annoying.

blacktiger1d 4h ago

He was talking about both. Why you getting offended when he's using both names

pwnmaster30001d 4h ago (Edited 1d 4h ago )

@Blacktiger

Im not offended , that’s just his formula lol
He can’t help help himself, he needs to bring Sony down when the topic involves MS.
Whether is good news for MS or bad, it some how leads to Sony doing bad lmao.
It’s actually hilarious.

InUrFoxHole23h ago

He's not wrong but im tracking what youre saying. In this case is should just be MS bad. Thats a lot of people fired

+ Show (4) more repliesLast reply 23h ago
Tacoboto1d 5h ago

"just like Sony"

Gosh you're insufferable, not everything needs to be both-sides'd. Sony's had layoffs, but nothing like what Microsoft has been doing and is continuing to do.

CrimsonWing691d 5h ago (Edited 1d 5h ago )

I mean, no offense, but this is why you’re not some corporate business person running a major corporation. Big profits don’t mean jobs are safe. Do you understand why things like this happen:

Cutting jobs to maintain or increase profitability, especially in underperforming divisions like parts of Xbox like other gaming divisions.

Corporate restructuring and relocating resources for strategic stability in ever changing markets and consumer behaviors.

Investor expectations and optimizing operations to maintain investor confidence. Whatever boosts stock prices and improves future margins.

And there’s many other factors at play. It’s never as simple as business doing well, everyone’s safe. That’s just you not understanding at all how corporations work and have been working since the beginning. This isn’t something that’s specific to Xbox, you can bet your ass Sony and Nintendo do this and if it’s not clear by now, game development is not a stable job nor has it ever been for many. A lot of developers are contractors and guess what happens when a project is done?

Ganif1d 3h ago

Nintendo said they have no plans for layoffs, and you can't seriously claim that the scale of Sony's layoffs most of which involved Bungie which is self managed as even close to the same scale as what Microsoft has done since they purchased Zenimax. And that significantly less layoffs would have happened if those publishers had stayed independent. Keep in mind that much of these layoffs have been due to redundancies specifically related to these buyouts.

CrimsonWing691d 3h ago (Edited 1d 3h ago )

@Ganif

Nintendo:

https://gamerant.com/ninten...

Sony:

https://gamerant.com/playst...

https://techxplore.com/news...

I don’t think it’s realistic to treat Sony’s layoffs as somehow outside the norm for the industry right now. Even if Bungie is self-managed, Sony’s cuts went far beyond that like Naughty Dog, Insomniac, London Studio being shut down completely, and multiple teams across the globe took hits. These weren’t just minor adjustments.

Nintendo, I had to look up and you’re right. They seem to be an outlier, but rest assured at some point it happens. And even then there’s been layoffs, albeit a smaller amount and contractors.

Would fewer layoffs have happened if studios from acquisitions stayed independent? Maybe. But even independents have been hit hard and look at what’s happened with Embracer’s fallout, or smaller devs like Digic, Roll7, or Volition. This isn’t just a “Microsoft problem” or strictly tied to acquisitions; it’s a broader correction happening across the whole industry, and unfortunately, layoffs are a big part of that process right now.

Ganif1d 3h ago

From your article:

"According to reports, Nintendo of America restructured its testing operations, leading to layoffs of about 120 contractors, part of a strategy for global integration.

Nintendo of America, publisher of iconic franchises like Mario and Zelda, is shifting some contractors to full-time roles for better development integration."

Contractors are not employees, and even if you want to count them as that, it's 120 people vs around 7500 since Microsoft purchased Zenimax.

In an era of game industry layoffs, Nintendo is hiring more people
https://automaton-media.com...

Nintendo Announces 10 Percent Pay Raise For Devs Despite Lower Profits
https://kotaku.com/nintendo...

Nintendo CEO’s refusal to layoff staff goes viral following industry-wide cuts
"Satoru Iwata took pay cuts to ensure staff didn’t have to be let go"
https://www.nme.com/news/ga...

And as for Sony you're comparing less than 1000 total jobs to an estimated7500

Has the industry faced layoffs, yes, but that still doesn't account for the mass layoffs due to redundancies that was easily predictable, or that fact that at least 1/3 of Microsoft's layoffs and studio closures happened before the industry downturn.

thorstein1d 2h ago (Edited 1d 2h ago )

Take the L, Crimson.

People hate Nintendo, but Ganif proved why they deserve support.

+ Show (1) more replyLast reply 1d 2h ago
-Foxtrot1d 4h ago

It's like banging your head off a wall, he just can't help himself.

Microsoft can do no wrong, Sony sucks at everything and Nintendo is bigged up because it's less hassle than trying to defend Microsoft all the time

What's going to happen when Microsoft finally turn completely third party, then what?

anast1d 4h ago

I enjoy Obscure. Obscure does good work.

crazyCoconuts1d 4h ago

Did you know that the first n4g was designed to be a perfect human world? Where none suffered, where everyone would be happy. It was a disaster. No one would accept the program.

Tacoboto1d 3h ago

I wouldn't be surprised at this point if anast and osbcure were both alts for the Admin.

We know how Obscure especially drums up additional comments and clicks with his spam-worthy remarks that somehow never get moderated

+ Show (1) more replyLast reply 1d 3h ago
LoveSpuds1d 1h ago Show
Profchaos1d 1h ago

Thats business present a strong front to your shareholders while your company burns around you.

Keep shareholders happy at all costs andnif not happy keep them numb to the reality of you organisation

Angyobangyo16h ago

" Just for the record, I don´t care about your victim complex crap either. Find someone else who cares. "

Just for the record, you clearly you do if you have to vent this hard.

TheExecutioner12h ago

Basically you think like kids when it come to choose between candy or chocolate.

Sonic188112h ago(Edited 12h ago)

Are you and Anast the same person?

+ Show (7) more repliesLast reply 12h ago
1d 5h ago
Show all comments (86)
260°

AMD CEO Shares Vision Behind Xbox Partnership and Next-Gen Chip Roadmap

AMD CEO Lisa Su talks about the Xbox AMD partnership, next-gen Ryzen + Radeon chips, and AI rendering tech coming to all Xbox devices.

Read Full Story >>
clouddosage.com
Obscure_Observer6d ago

AMD is really building hype around their unique partnership with Microsoft to help and build an advanced and seamless Xbox ecosystem across all Xbox consoles and devices.

I wonder what she meant by "full roadmap of gaming optimized chips" though? Seems ambitious.

Next year´s Xbox Showcase already looks promising and exciting. Here´s hoping they deliver.

InUrFoxHole5d ago

They had best show 3yrs in a row. Heading for another

VenomUK5d ago

Obscure_Observer said “I wonder what she meant by "full roadmap of gaming optimised chips" though? Seems ambitious.” To me, I interpret this to mean rather than having a couple of X/S products for launch and a handheld there is a longer term plan to release new products with higher specs at timed intervals. I’m speculating of course, but this could mean a spec bump every year or two, so that even if the PS6 or Steam Deck Home is released a year after ‘Xbox’ Microsoft can release an updated model that has a higher spec.

Agent755d ago

But Microsoft forgot the games.

KwietStorm_BLM5d ago

It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever.

Ganif5d ago

Correct.

"Sony's PlayStation 6 reportedly will feature an AMD semi-custom APU with a Zen 5 CPU and UDNA GPU, capable of 4K 120FPS and 8K 60FPS gaming. The console will include X3D cache and advanced AI upscaling technology."

https://www.tweaktown.com/n...

Obscure_Observer5d ago

"It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever."

I doubt that AMD´s CEO would waste her time making this huge and important partnership announcement over a tech that will be 7 years old by the those next gen consoles will be released.

Notellin5d ago

You should have just lead this comment with the fact that you have zero understanding of technology in the consoles and instead have a Toms Hardware online forum level of education.

Obscure_Observer2d ago

"It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever"

I´d told you were on some bs

https://www.pcgamesn.com/wp...

+ Show (1) more replyLast reply 2d ago
Agent755d ago

But Microsoft forgot the games

Obscure_Observer5d ago

@VenomUK

"I’m speculating of course, but this could mean a spec bump every year or two, so that even if the PS6 or Steam Deck Home is released a year after ‘Xbox’ Microsoft can release an updated model that has a higher spec."

Very interesting theory. Still not sure how MS would actually make it work.

KwietStorm_BLM4d ago

"I doubt that AMD´s CEO would waste her time making this huge and important partnership announcement over a tech that will be 7 years old by the those next gen consoles will be released."

How old is the tech in consoles? It's not a huge announcement. It's marketing and you know it is.

Obscure_Observer4d ago (Edited 4d ago )

"How old is the tech in consoles? It's not a huge announcement. It's marketing and you know it is."

Dude, what I know for certain is that a tech as old as X3D chips which is actually *older* than both PS5 and Xbox Series consoles, is hardly the reason behind this new partnership between AMD and MS to build new *custom silicon* for next generation of consoles.

And yes it´s a huge announcement since AMD is working closely with MS to co-develop custom SoC which will allow backwards compatibility across all MS´s next gen devices allowing seamless integration between devices and full backwards compatibility across all generations of Xbox consoles.

I also know is that this announcement don´t have anything to do with Playstation and their strategy with AMD for the PS6, so stop comparing the two pretending that you know what´s going on, because you clearly don´t.

If Sony is working on something remotely similar, that´s remain to be seen.

+ Show (2) more repliesLast reply 2d ago
Fishy Fingers6d ago (Edited 6d ago )

Some odd, deliberate wording, no branding, not 'Xbox consoles, Xbox handhelds' specifically, feels and sounds like they're building towards hardware that anyone can be used or licensed to/by themselves and other manufacturers.

Multiplatform software and hardware 'Xbox/AMD APU'.

Obscure_Observer6d ago

I guess you missed Sarah Bond´s next generation Xbox announcement this week, were she clearly states:

"I´m thrilled to share that we´ve established a strategic multi-year partnership with AMD to co-engineer silicon across a portfolio of devices, including, *our* next generation *Xbox consoles*."

But hey, I don´t think you´re entirely wrong, maybe MS will build their own Xbox consoles while licencing other manufactures to build and sell their own Xbox branded consoles. Who knows

BeHunted5d ago (Edited 5d ago )

I think you watched the wrong video. It's below the description, or you can watch it directly on YouTube.

https://youtu.be/kprpRvsOua...

HyperMoused6d ago

Shares vision....we provide chips for money, this deal will sell many chips, we will make lots of money...good vision

Christopher6d ago

The marketing behind this is so heavy that I worry about the actual outcome. Why are they just not showing us the product, why all this talking in market speak?

Lightning775d ago

Probably because the next xbox isn't ready to release yet?

The marketing and rumors seem to be heavy out of no where. The rumor was a 27 release but it maybe it could be 26 new console launch instead.

Who knows.

Eonjay5d ago

There PR is alrways super heavy handed. No one is acutally buying an Xbox as is.
Also it is very early to be talking so much about a next gen console.

Obscure_Observer5d ago

There´s a lot of people interested on Xbox Next and its ability to run games from major stores like Steam.

We know that the PS6 is just around the corner as well, but so far, no news on what it might improve over the PS5 or PS5 Pro.

However, Sony already made public that their priority and actual focus is the PS6. So its not "very early" to talk about next gen when the very console manufactures are talking about it.

+ Show (1) more replyLast reply 5d ago
Show all comments (40)
210°

Activision Forces Adverts into Call of Duty Black Ops 6 and Warzone Loadouts

With the launch of Call of Duty Season 4, Activision quietly put adverts inside loadouts for Black Ops 6 and Warzone, sparking a backlash in the process.

24d ago
24d ago
lukasmain24d ago

Putting Ads in a pay-to-play Premium title? Well done Microsoft. Well done /s This is really scummy.

jjb198124d ago

This game will never change because these sweatlords love buying up all the skins and bundles that become obsolete the following year. They're the ones perpetuating Activision's greed.

VenomUK23d ago

If Microsoft introduces adverts into its other games I hope it can do them without disrupting the immersion of the game world. So for example in the new Fable game it would look out of place if there was a billboard advertising Cadillacs.

A far better way to do it would be to have a wizard conjure a 'dream cloud' in front of your character and then in the cloud you can see the Cadillac car and see the text with price and availability and hear a booming sales voice promoting the car. That would work so well as it wouldn't be a billboard and completely, 100%, fit in with your character's adventuring in Albion. Doesn't that sound so much better?!

crazyCoconuts23d ago

@venom, or how about our of 100 farts in Albion, 1 of them has a Cadillac pop out

VenomUK23d ago

@crazyCoconuts That’s undeniably off-beat - but it could really work!

24d ago
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