Mooncrest's Kickstarter Failure Was An Inevitability

Serena Nelson writes: "Based on what I saw of the pitch I was certain it would fail. Not because I like seeing projects flounder. Far from it. I actually was hoping it would do better than the 11% in a week. But, there was a lot of issues with it that sent up more than a few red flags. Intentional or not it was a campaign that was doomed from the start."

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