Steven: Can you believe this 3Dfx ad from the 90s recently unearthed online by Felipe Pepe? In the era of "attitude" (or just 'tude), 3Dfx had the gall to suggest all men, the fairer sex not graced with breasts, are all casual console babies. "We only want women buying our products," 3Dfx says. No wonder the company went bankrupt in less than a decade, various IP rights scavenged by Nvidia. That's alienating half your audience -- and men have a not insignificant buying power, though they do tend to prefer consoles.