Before Fallout 4 was officially unveiled, many thought it would come in 2016. Most developers unveil the game one or even two years before launch. but Bethesda dropped on us a 2015 release date (on November 10th to be precise).
VP of Marketing Pete Hines told us the philosophy behind an announcement so close to the game’s launch.
If you bought Fallout 4 via the Epic Games Store, you may be unable to install the upcoming Fallout: London mod at launch.
Fallout: London will require you to own the game. Game Pass users, unlucky.
Fallout 4 modders have teamed up with legendary voice actor Wes Johnson to create a new mod for the game in the name of Alzheimer's research.
Every developer with a huge, established franchise, should be doing this
If they are Holiday games and come out in October - November then announcing it at E3 would be perfect
Most big franchises like Halo, Uncharted, GTA, Final Fantasy, MGS, Smash Bros, Mario Kart and Elder Scrolls for example are so big fans are always waiting for the next instalment so why not just use that anticipation to their advantage and announcing them 4-5 months before the release.
You announce it at E3
You show more off at Gamescom or TGS
Maybe a little more if you have your own event like PSX
Then it's built up enough hype to sell the game without raising peoples expectations so much the game won't meet them.
Bethesda knows how to market their games very well.
i like bethesda's decision. less time for people to build up unrealistic expectations and just be legitimately excited for something. also shows that the game is pretty much done. no real chance of getting games that turn into vaporware when it's that close to being done. more devs should be doing this.
I wish more developers would do this
Every game should be 6 months from announce to launch tbh.