Localizing Games Often Loses Nintendo Money, Says NOA Employee (Even Xenoblade Chronicles)

In a recent interview on Part Time Gamers Podcast, a member of the localization team at Nintendo Of America’s Nintendo Treehouse Chris Pranger talked some about why games are so frequently not localized: it often loses money.

'The hardest thing for everyone to understand and to accept — and I’ve seen this first hand in the company, that this is typified — people think that obviously they’re right, and what they like or dislike has to be the norm. Why would it be otherwise? And they just say the classic “Why do you hate money? Why do you hate money, Nintendo?”'

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rjason121167d ago

Obviously it couldn't be that bad if they let monolift make a sequel.

wonderfulmonkeyman1167d ago (Edited 1167d ago )

They're probably taking a financial hit on Xeno X, too.

I remember an interview article recently, stating that the bill for the VA's for the upcoming stateside release of Xeno X alone, was high enough to shock Iwata into disbelief.

But if they didn't do at least SOME localization, then people would just have more to complain about, and fewer games to get the system for outside of the regions those games initially come to.

Nintendo is doing localization despite the financial hits it costs them, because in the long term it's better to have more good games that will set a firmer foundation for their efforts going forward.

They do it for the sake of the fans, and for the sake of not worsening their already-injured reputation, not because it's constantly profitable.

zugdar1167d ago

How? You must be doing it wrong if a full English dub is sitting in EU for a year and you still lose money on a store exclusive sold out game. (Xenoblade)

Sly-Lupin1167d ago

Exactly. Localization doesn't cost NoA a dime when a game has already been localized.

NoA may not hate money, but they don't exactly seem fond of their consumers, either.

Summons751167d ago

Well Xenoblade is because Gamestop hide hundreds of copies and then sold them as used a year later for double the price. But it is a fair argument since anything is a gamble, I super stoked they are bringing over Fatal Frame 5 but it's in a niche market so they are bound to lose money on it.

Metallox1167d ago

For a moment I read that Xenoblade Chronicles wouldn't arrive to the North American eShop...

ShaunCameron1167d ago (Edited 1167d ago )

<They’ll bring that up like “Look how many people want this. Don’t you want money?” And we’ll be like “Yeah, we do want money, which is why we know it’s a colossal waste if we ever try to localize that in this current market, because look at you people. You don’t make up a big enough group.”>

And this is what consumers need to realize. Especially the last sentence. Too bad this might be the reason why Devil's Third might not see a NA release date at all.

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