Xbox boasts that it has a game to suit every European territory.
EMEA boss Neil Thompson stopped short of saying the company could take the No.1 position from PlayStation, which is currently dominating sales across the territory.
But he did tell MCV @ Gamescom that the line-up for Christmas 2015 will allow Microsoft to at least regain market share, and win over the millions of Xbox 360 owners that have yet to upgrade to theXbox One.
“It is textured across Europe,” he said. “In some markets we are very happy with how we are trending, but there are some markets where we want to make more ground.
“The overarching feeling is that, fundamentally, we have never had more people playing the Xbox platforms as we do today. But what we obviously want to do is get more people playing on Xbox One. And part of that has been all of the content that we unveiled at E3, and what we talked about here today.
“We absolutely want to win share in Europe. And we think the games line-up we have got, the backwards compatibility, the DVR elements and so on – all of this will help us build more-and-more momentum and success for Xbox One.