Creator Toru Iwatani explains why people have loved Pac-Man for 35 years

Fortune - It’s hard to imagine a world without Pac-Man.

To date, the game has been released on every game system ever created. The new Sony Pictures SNE 0.26% movie Pixels features a 30-foot-tall 3D Pac-Man invading the streets of New York City. And according to the Guinness Book of World Records, the little yellow guy is the most recognized video game character in the world.

Professor Toru Iwatani, the creator of Pac-Man, discusses with Fortune how Pac-Man has endured 35 years, and what he sees for the future of Pac-Man and the game industry.

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