ESO Thinking Outside The Box When It Comes To Marketing

Skyrim Fansite writes: "The Elder Scrolls Online is promoting the game in unconventional ways.

The marketing team at ZeniMax Online Studios (ZOS) is thinking outside the box when it comes to advertising The Elder Scrolls Online and introducing the game to potential new players. According to a recent thread on the official ESO forums, The Elder Scrolls Online sponsored a segment of this morning’s SportsCenter broadcast on the ESPN network (if you’re unfamiliar with SportsCenter, it’s a daily sports news show that’s been on the air since 1979)."

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