Late last year, both the PS4 and Xbox One were released in China. Much to the excitement of industry analysts, who were frothing at the mouth at the amount of units both companies would sell. The reality in fact has been far starker.
Bear in mind that China hasn’t had games consoles released officially until very recently and the main gaming platform of choice has been the PC.
Unsurprisingly, PC gaming in China is absolutely massive and its uptake of various freemium titles has been the stuff of fiscal legend. China is also unique in the nature and breadth of its PC gaming obsession.