The Benefits of In-Game Ads

IGA Worldwide and Double Fusion are key players at the heart of the rapidly growing in-game advertising market, which the Yankee Group predicts will be worth $971.3 million by 2011. But who's benefitting from this market growth and an increasing number of fancy ads in videogames? Not just a bunch of men in suits but game creators and players too, according to IGA's co-founder Ed Bartlett and Double Fusion's European MD Frank Sagnier.

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The-Director3741d ago

I'm all for adding Ads in a smooth way that doesn't disrupt the gameplay if it will reduce the price of the game to the end user