The popularity of “one-deal-a-day” websites, such as Woot.com and Yugster.com, has swept the Internet as bargain hunters comb the web for the best bargains. This trend has eluded the booming PC Games industry—until now. Game du Jour, a Silicon Valley start-up founded by software veteran Philippe Piernot, has lined up many of the top developers of PC games to offer one steeply discounted PC game per day from its website, www.GameDuJour.com.
For those who love casual PC games, Game du Jour is the first company in the world to offer “one deal a day” with significant discounts on many of the most popular downloadable games—but the clock is ticking and each deal expires at the stroke of midnight (Central time). Every day of the week, visitors to GameDuJour.com can download games, try them, and buy them during a 24-hour period. Then it’s a whole new game as the clock is reset and another game is available at a bargain price.
“For the past few years, the casual PC games industry has rocketed and is predicted to hit $2 billion in the U.S. alone by 2008,” said Dr. Piernot. “By attracting bargain-minded consumers with steep discounts on the games that so many people enjoy, we believe we are well positioned to become one of the leading online game retailers.”
To foster relationships with gamers and spur communication, GameDuJour.com offers a Community area in which anyone can join in the fun of discussing games and sharing tips and tricks. The site also offers a “try before you buy” model to give consumers the chance to try out the product before making the purchase—a feature most traditional “one deal a day” sites cannot offer because the products they offer are not digital downloads.
While the company aims to be best known for its daily deals, Game du Jour is at its core a marketing partner to game developers, giving those companies the opportunity for a rush of sales and heightened brand exposure during their products’ 24-hour lifecycle at GameDuJour.com.
“We are excited about partnering with Game du Jour to promote our games and introduce our company to gamers,” said Thomas Warfield, president of Goodsol Development, whose Pretty Good Mahjongg is the inaugural game offered at GameDuJour.com—at a 40% discount off the regular price. “The PC game market is crowded with competitors and consumers can have a tough time finding the best games at the best prices. Game du Jour will give gamers a daily go-to place so they can be sure they’re getting high quality games at the lowest possible price.”
“Game du Jour is launching at the right time and in the right industry,” said Niels Bauer, president of Niels Bauer Games and developer of Empires & Dungeons, another great game that will be offered at GameDuJour.com during its first week in operation. “Consumers are scanning for the Internet’s best deals while clamoring for the hottest downloadable games. Game du Jour ‘scratches both itches’ and we’re excited to be a part of such an exciting development in the PC games industry.”
Other companies with games featured on GameDuJour.com this week are BVS Games (BVS Solitaire Collection), and Blue Bug Games (Add ‘Em Up). Discounts on games will typically range from 40-75% off regular prices.
For more information about Game du Jour, visit www.GameDuJour.com/about-us.
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