"Yokai Watch has been nothing short of a phenomenon in Japan. The game has sold millions upon millions of units, with several game releases since 2013. They’re more than just games, though. In Japan, Yokai Watch also is an anime and a long line of figures somewhat akin to amiibo in their collectability (minus the NFC). Japanese kids are going crazy for Yokai, and the sales for the title are almost at Pokemon-levels. At the end of this year, the United States will probably have “Yokai Fever” as well" -- Nintendo Enthusiast.