To find out how the deal went down and to get more details about Nintendo’s amiibo strategy, the WSJ talked with Reggie Fils-Aime, president of Nintendo of America:
-WSJ: Sony’s and Microsoft’s consoles have far outsold the Wii U. What’s your strategy to come out ahead?
-Fils-Aime: From a Nintendo perspective, we clearly have strength here in the Americas, we have strength in Europe and we have strength in Japan. That isn’t necessarily true of some of our more direct competitors.
We’ve also said publicly that we are already hard at work on our next home console and that’s another element we’ll be talking about much later.
A new list goes over eight of the the most useless amiibo, ranging from the Shadow Mewtwo card to the Qbby figure.
Joker, Banjo and Kazooie, and Terry amiibo restock for Super Smash Bros. on the way with pre-orders now open.
Show organizers ReedPop and Penny Arcade announced that PAX West 2023 will have a keynote speaker famous within the gaming industry.
Reggie is actually a creative marketing manager. He is the real deal. I think the guy might even be above average in the sales department. He got people to accept cheaply made products for extremely high prices and not only accept the situation but to defend him in a way to make sure their favorite sales manager gets rich, and on top of all of this, he kept the pop-culture train rolling. The dude is a true hustler.