firstSTREET Launches New, Highly Affordable Video Sports Game System

A new interactive video sports game system has recently been introduced by firstSTREET, a private national direct-marketing company that focuses on products for "baby boomers and beyond." The Swinger Video Sports unit features the interactive technology, motion-directed hand controls and the sensitivity to player movement that allow a player to participate in a number of sports activities without leaving the home.

Chris Fawcett, COO of firstSTREET, says the company is pleased to be one of the first marketers to partner with Senario Toy Company to promote Swinger. "This is an exciting product that is sure to be a huge holiday hit," he says, adding that firstSTREET is fortunate to be able to promote Swinger at a time when home video games with motion-based controllers are experiencing "truly phenomenal" success.

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