"It seems that for the past few years, people within the industry discuss E3 as if the event is on its deathbed. To be fair, last year, upon hearing both developers and journalist alike discuss the format and layout in Santa Monica, I was reading the event its last rites myself. But for all the yearly bellyaching about E3, and for every Denis Dyack proclaiming it needs to die, there's a simple truth every journalist, publisher, and developer knows is true in the back of their minds.
The industry needs E3's survival. Because of that I'm already planning ahead for my first ever trip in 2009. "