Independent Vancouver company releases first title on Xbox LIVE Arcade "Go! Go! Break Steady" getting rave reviews for its original animation and beat-matching game play VANCOUVER - Little Boy Games announced today that "Go! Go! Break Steady" will launch on Xbox LIVE Arcade this Wednesday, July 23, 2008 at 9:00 a.m. GMT (2:00 a.m. PDT).
In an attempt to market the Xbox Live Arcade game Go! Go! Break Steady, marketing firm 'Taxi' invited a bunch of B-Boys (and Girls) and pop-n-lockers to a fake audition. The dancers showed off their skills, but were then asked to do it again while solving a puzzle, emulating what you do in the XBLA game. Hilarity ensued. Check out the video.
Pretty creative marketing, I'd say, but I bet those kids finding out it was "fake" were pretty pissed.
At least they'd get some exposure, ending up in the video or commercial or whatever that was.
As has been widely discussed, developing a successful indie title for Xbox Live Arcade is not the simple task it appears at first blush. Here, ex-EA developer Ahmed Usman Khalid candidly discusses the successes and difficulties that arose in the development of the somewhat overlooked Go! Go! Break Steady, a rhythm/puzzle hybrid game with hip-hop flair.
Go! Go! Break Steady combines rhythmic beat-matching with match-3 style puzzle gameplay. Choose your character and make him dance to the beat while solving increasingly challenging puzzles.
PHENOMENAL like they promised, but then again it will be.