Leading publishers have been extremely critical of E3. The media has been underwhelmed by this year's event. Change is inevitable.
The trouble with E3, is that it's trying to be too many things, and isn't much good at any of them. It's a product showcase, a media circus, a business and trading forum, a social event, a debate. But it's also none of those things.
So what function does E3 actually serve? EDGE list the dubious benefits of E3, and how they might be generated in different, better ways.