Polygon Editor Buys Lego Dimensions Website To Link It Back To Polygon

One Angry Gamer "One way of generating traffic for a website is purchasing a website for a game that’s just about to be announced and then having that website direct traffic to the website you work for. Almost sounds a bit like insider trading, right? Well, that’s what happened when a news editor and games journalist for Polygon purchased the Lego Dimensions domain ahead of the game’s official announcement and then had the website redirect back to Polygon for some extra traffic, as evidenced with the archived article here."

Oculus Quest Giveaway! Click Here to Enter
The story is too old to be commented.
CaptainPunch1746d ago

Another reason not to give Polygon any hits.

donthate1745d ago (Edited 1745d ago )

I take real issue with the article, because this is the bottom of the barrel type of journalism we don't need and we definitely don't need people jumping the gun on websites that actually do their research like Polygon in this instance:

If anything we should be avoiding blogjob for reporting non news and making it sound like something malicious went on.

@majin-vegeta below:

Nothing illegal went on. In fact, it is only illegal if you have intent to profit from it, and even then it is still murky.

I think n4g readers deserve better than no-name sites spewing shit, but then again it seems the very people that claim better research, real journalism and etc, themselves get attracted to crap sites like blogjob.

Enjoy it, because I already started migrating away from n4g a long time ago, and coming back here to see this re-inforces that decision.

OrangePowerz1745d ago (Edited 1745d ago )

Are you really defending Polygon and their shady business practices and believe what they say?

They intended to profit from it by getting more clicks on their website and in return more ad revenue. You can profit in more ways than just by selling a domain for a lot of money. It's basically profiting using insider knowledge.

A lot of the more well known websites will have known that the leak is real because they have all contacts in the industry that feed them very frequently information. They also know often about games before they had been announced either because they get the information from their contacts or because they have been shown already a little bit.

donwel1745d ago

@OrangePowerz I wouldn't waste the bandwidth dude, the one person who would defend polygon at this point is someone on the polygon staff obviously trying to save their rapidly dwindling click count. Or a troll.

And as for you @donthate, try better next time. It comes to something when the people who run "no name sites" offer up better researched a less biased articles than the "professionals" as polygon.
You are right that we deserve better, that's why polygon and their ilk have to go.

Mr Pumblechook1745d ago

Multiple websites and magazines were given an early preview of Lego Dimensions weeks ago. This was hinted at by UK trade mag MCV two weeks ago and confirmed by Boogie2988 in his reveal video:

However they were not allowed to reveal anything about the game because of strict NDAs (nondisclosure agreements). However Polygon news editor Michael McWhertor then used this insider information to buy up the domain and park it with the hope of selling it on. When realising this represented a betrayal of the trust between the Lego game developer and himself and Polygon he realised the corruption implications. So rather than trying to profiteer from it he forwarded the domain to the Lego Dimensions article by Polygon. This is actually corruption, if it were the business of stock sales Polygon would have been struck off. This news was reported on GAF 2 days ago, but this games journalism business is so infected with writers who are all friends with each other that the major websites are refusing to report on it. This business needs to be known.

@donthate. A no-name website shouldn't automatically be dismissed. Sometimes they are presenting information that is valid and should be known. You may feel that this story should be swept under the carpet but my opinion is to share the facts with the gamer public and let them decide if there is merit.

Eonjay1745d ago

"...because this is the bottom of the barrel type of journalism we don't need and we definitely don't need people jumping the gun on..."

As opposed to jumping the gun on purchasing the domain of an IP that you don't own in order to funnel traffic to your site?

And then your defection on N4G is really unacceptable.

Articuno761745d ago (Edited 1745d ago )

The issue here (for readers at least) isn't the legality of what's happening, but whether it's ethical or not. Let the law abitrate legality.

And TBH I'm having a hard time believing what I'm reading because it's extremely rare for the videogame media to be caught in a situation that looks this incriminating (again, not actually about crime. But you know what I mean).

Real corruption in videogame coverage probably isn't as common as people think, but that doesn't mean it never happens.

Spotie1745d ago

I can't believe ANYBODY has the fortitude to defend Polygon. I just don't see how you can genuinely like gaming and yet support that site.

+ Show (4) more repliesLast reply 1745d ago
3-4-51745d ago

Polygon will keep REASONING why they get to do stuff like this unless we MAKE them stop.

Yes....we have the power to actually make these sites STOP doing this.

Not delusional power.....actual power.

They are nothing without us.

We are their power supply.....their battery.

Let's unplug from Polygon for 1-2 months and see what they does to their ad revenue.

See how desperate they get then.

Spotie1745d ago

That's a lot like police(not to get off on the current affairs tangent). People seem to think they get their power from.... somewhere. But they all are apparently unaware that it's the people that power them.

I dunno why it's like that, but for some reason, people that are granted a measure of authority eventually come to be seen as possessing the power that comes with it, rather than simply wielding it for the sake of another.

Majin-vegeta1746d ago

Isn't this basically illegal?If so I hope those morons at Poly get smacked good.

WilliamUsher1745d ago

This is actually very illegal. Fines can go from between $1,000 up to $100,000.

Chris Grant is usually pretty responsive and helpful, but he was completely silent when I asked him about Polygon's policies relating to what is essentially the internet domain version of Wall Street's insider trading.

-Foxtrot1746d ago

Before it was revealed aswell....pretty shady

Blank1745d ago

Truly despicable good thing I dont bother with their site. I hope they get whats coming to them one thing is to have your own damn Pinny its another to just forcibly put yourself out there while stepping on the toes of others especially when your not related.

Show all comments (26)
The story is too old to be commented.