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Rushing A Game To Markest: Consumer Opinion

Thoughts leading up to the release of Battlefield Hardline, remember what happened when Battlefield 4 was released? Does rushing a game to market have a negative affect on sales? Does it affect the next game in the franchise?

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Garethvk1746d ago

I was working with Sierra when Tribes 2 shipped. I was in tech support but also helped with marketing, QA, and beta testing and was thrilled when I was picked to be the point guy on the tech side. I.E. I had to play it and identify potential issues the public would have and then device a solution for the tech support department. After one hour of playing the game I had identified two pages of bugs and issues. I came in the next day to find that the game had gone gold and had shipped despite QA and another department refusing to sign off on it as a stable build. The reason given was that it was over time and over budget and had to go out, but it would be patched.
Launch week, tech support calls rose 5X their normal volume and e-mail had a huge surge. The game was not stable for many people and we had to start coming in on weekends to keep up with the volume of e-mails. I remember a trip to Costco where there were two stacks of the game behind the returns counters.
The long and short is that Sierra shut down the developer, and a few months later shut down their WA office. They attempted to go on with the series with an Unreal Engine licensed engine game, but by then the damage was done and the company did not last much longer. SO yes, this and the Outpost issue where a game was shipped touting features on the box that were not in the game were all part of a trend that companies do not seem to learn from. They think hey, we have our pre-orders, they cannot return it, so lets take the cash now and let the future worry about itself later.