Interview: EA's Riccitiello Aims to Win You Over

"People have asked me many times how EA is going to be loved by this particular audience," said Riccitiello, when Kotaku told him about the popularity of anti-EA sentiment they often see from the readers. Kotaku asked him if he's ever read their comments, and in fact, Riccitiello was ready right away to recall one of his favorites.

"'Hating EA is so last year,'" he quoted immediately.

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