Games for Windows LIVE, in case you didn't know, is Microsoft's online gaming service, a single multiplayer platform across which all of their games may eventually run. Israeli tech news website NGOHQ.com is one of the service's most notable doubters, having set up a petition to boycott the thing outright. LIVE caters to only 26 countries – and Israel isn't one of them. "The entire idea for this boycott is to create awareness," says Eran Badit a member of NGOHQ's site staff. "Microsoft wants to make LIVE into a global standard and collect additional fees for nothing. That's not OK, but somehow tolerable. The fact that this service is only available to 26 countries is unacceptable."
Badit's thoughts are echoed across the web. Since launching its first GFWL-enabled title, Halo 2, in May 2007, the service has received more criticism than a pube-filled Mars Bar. "It's unfriendly, bloated and amateurish," says Badit. "The world's top software developer should have something much better."