Lionhead Studios makes publicity blunder on Cleavage Day

Lionhead studios, maker of the Fable series, has made an epic publicity blunder.

In an attempt to capitalize on trending hashtags, someone with access to Lionheads twitter account thought it would be a good idea to chim in on the ludicrously sexist ‘cleavage day’ with a tweet of an archived photo of the ‘Foaming Jugs’, which is the name of a tavern from the original Fable.

[Yi-Long]

... What exactly was the problem with the image/tweet, and why did they pull it!?

What exactly is so upsetting about foaming jugs!?

[-Foxtrot]

See this is the fear people like Anita has wiggled into this industry

[Anthotis]

I wonder how those idiots can support #freethenipple but oppose cleavage day?

The mental gymnastics that go on in leftoids heads must make for one hell of a show.

[SilentNegotiator]

Women exposing their bodies on instagram? A freeing experience that's super important to women's rights.

Men enjoying pictures of women's cleavage from an event started by women? SEXIST.

[ShinMaster]

Wtf does "diversity and inclusion" have to do with a picture of fake cleavage, Lionhead?

Also, women were the ones pushing #NationalCleavageDay. It was women who took the photos and posted them.
And yet feminists are saying it's "sexist and exploitative".
This is laughable.

[ThunderPulse]

I hate that B!tch.

[BG11579]

They should have responded by putting a man in the same situation, and not removing the image... None would have said anything if it was a man.
Feminazi are like this. At the beginning they say they want to be treated as equal with man, but end up wanting to be treated differently.
What a warped sense of of equality!

[Griever]

I think the word sexist has been thrown around so much that it has lost its actual meaning. People do not even know what sexist means. Depicting an attractive or sexy woman is not sexist. Sexism or being a sexist means to discriminate or be prejudiced based on the sex of an individual. This applies to both men and women. For example, claiming that women are stupid is a sexist comment just like saying men are jerks. Similarly, excluding a certain gender from a job or activity just on the basis of gender is sexist. For example, not hiring women for high ranking jobs. Depicting hot women and men admiring their beauty is NOT sexist.

[turdburgler1080]

I really wish there was a bar called foaming jugs.

[Gwiz]

I totally agree,the censorship is seeping trough the cracks of the web.

[DragonKnight]

There is nothing more offensive to a feminist than the female body.

I take issue with this article claiming that this was A) A PR blunder when it wasn't a blunder at all and B) "ludicrously sexist ‘cleavage day'"

WTF do these people have against women and their bodies? "It's men using it." Right, because men forced women to post these pictures up in support of the day and because a man made this picture, obviously he only cares about women's bodies and not their minds. Ok, so then show me a physical representation of a woman's ability to formulate an intelligent idea in her mind and make it into a compelling PR campaign.

I have not seen such shaming of the female form since Puritanical Religious Zealots and these people claim it's for the BENEFIT of women? How does it benefit the women who are actually proud of their bodies and willingly chose, of their own accord, to post pictures of themselves. Why do so many people hate boobs these days?

[the_Nard]

The foaming jugs were not really the problem, it was more that they tried use it in conjunction with 'cleavage day', which is an overtly sexist marketing ploy in and of itself, in order to gain publicity.

It's just poor form...

[Yi-Long]

But.... That's the joke!

What's wrong with that joke!? Are 'we' seriously SO oversensitive these days!?

[SpiralTear]

You do realize that "National Cleavage Day" is supported and endorsed by female representatives of Wonderbra? Wonderbra was designed to give comfort and mobility to women so they could be more active, including in the workplace. The day was also used to support communities in African nations via various charity events.

Also, I think telling women what they can or can't do with their bodies is a little controlling and domineering.

Perhaps, even...

...sexist?

[Ogygian]

I think the point is that it's mocking those fools who get offended by everything that moves. Those people need to be brought down to Earth.

Lionhead are cowards to back down in the fa e of stupidity. Shameful, utter cowards.

[Dee_91]

What part of this day is prejudice or discriminatory?
I have an overwhelming feeling this guy isn't going to respond..

[Rooted_Dust]

The problem with over using the term sexist is that sooner or later it becomes no big deal.

Sexist could apply to anything that is targeted at only one gender.

The only people practicing poor form are the ones exposing us to their toxic lack of humor.

[HighResHero]

@Nord: You forgot to add "in my opinion".

[ShinMaster]

You could use other words to describe it, but "sexist" is not one of them.
There's no discrimination going on here.

Women were the ones pushing #NationalCleavageDay. It was women who took the photos and posted them. No one forced them.
And yet feminists are saying it's "sexist and exploitative".

Yeah #FreeTheNipple, but don't show cleavage... that makes sense.

[Yahdaree]

@the_Nard

Your opinion offends ME...

[DragonKnight]

Are you telling the women who posted pictures of their own cleavage in support of Cleavage Day, that they are overly sexist?

[the_Nard]

If it was 'National Expose Your Male Genitals Day' and Lionhead had a big picture of a dong from Fable 2 would you still be laughing?

The term that defines this problem is called a double standard...

[Yi-Long]

Despite the fact that clothed breasts and a pun/wordplay on 'jugs' do not equal a naked 'dong'...

... I certainly wouldn't mind the joke, or be upset about it. What's there to be upset about?

If it was 'NEYMGD', I would simply expect to see naked male genitalia. Not a big deal, tbh.

[SaveFerris]

You mean there actually isn't a 'National Expose Your Male Genitals Day'?

To quote Admiral Orlock "This is an outrage!"

[Ogygian]

That would be quite funny. Why don't feminists do that rather than ruining everyone else's light-hearted fun?

[Dee_91]

I'm not laughing at the picture posted in reality.. Do you think this day is for mocking women ? If fruit of the looms decided to make a penis day I wouldn't give two craps, just like I don't give two craps about this.. Funny in some SJW circles me not caring about national cleavage day would make me a sexist.
Sad you wasted 2 of your 3 bubbles to make asinine comments.

[fashionst]

Pretty tough words from a guy whose handle is literally slang for male testicles.

You're a clown. Get out of here, you slop.

[Spotie]

Dude, you failed. No clicks from me. Try not to be so sensitive next time.

[rextraordinaire]

I would. I love wangs just as much as I like boobs, in all honesty.

[Qrphe]

It'd be a double standard if we had dong day and not vagina day.

[ShinMaster]

So you people can't tell the difference between genitalia and breasts now?
Stop treating breasts as pornographic or indecent.

Your view on double standards is skewed, just like other feminists. And even if Lionhead showed a picture of a dong from Fable, men still would not overreact. People in general would not overreact, because it's only women whom we have to treat like babies who can't make decisions on their own and are easily manipulated into "exploiting" themselves, apparently.

[Yahdaree]

@the_Nard

You're just the worst type of person and a big part of what's wrong with todays society.

[DragonKnight]

Nard, you obviously don't understand how little men care, and how much they'd support any kind of lascivious or lewd campaign even if it were Schlong Day. The men that wouldn't like it would be more likely to ignore it than to whine about it.

[TheCommentator]

If I saw a woman whose jugs were foaming, I'd be upset too. Doesn't she know how to pour a beer?

Seriously though. If cleaveage is so bad why is the vast majority of fashion made to show it? Seems like most women want you to see it anyways or fashion would trend the other way.

[ChrisW]

The controversy against the image is nothing more than an excuse to hit the streets with fists pumping in the air chanting "Women Power!"

[Spenok]

Liberals and feminists... this country has become a nation of whiners who complain about every little thing until they get what they want. /Sigh

[SegaSaturn669]

The feminists' vicious attacks on everything has rendered everyone too afraid to have a sense of humour.

[Zeref]

What the hell is sexist about cleavage?

[SaveFerris]

Phwoar! Nice jugs!

[comebackkid9891]

Feminism is a parasite.

[BC_Master_Haze]

I don't understand how "equal rights for all people regardless of race, religion, gender or sexual orientation" can have a gender in its root. It's ridiculous, I actually get a cold scowl whenever I say I'm an equalist when asked if I'm a feminist.

Double standards, male discrimination, heterophobia, you name it. It's hurting the rights movement not helping, it widens the gender gap.

[comebackkid9891]

Sexism, racism, ageism, and anti-semitism, all constructs of political correctness (or "cultural marxism" as it was originally known before being re-branded to escape the connotation of communism) designed to breed resentment. The term "racism" or "racisi" was coined by Leon Trotsky, because if one was anti-communist, one was against the "human race".

[Immorals]

Is a British sense of humour being outlawed?

We take the mick out of everything, especially ourselves!

[Psychotica]

Who's Mick?

[SilentNegotiator]

A leprechaun that tries to take the humor away from everything. He must be removed from humorous situations to avoid a joke being spoiled.

[DragonKnight]

I thought it was an Australian that loves to show people his knife, thus removing any humour from a situation because people fear for their lives.

[Seafort]

They'll never take our sense of humour! I don't care who they are :D

Lionhead should have stuck to their guns, so to speak, and not caved into sexism nazis who are so two faced it's unbelievable.

I hate the politically correct era we are in now. It serves no purpose other than to suppress everybody's voice.

[ShadowWolf712]

National Cleavage Day was a thing started by women.

Jussayin'.

[Rachel_Alucard]

Why do the people in the comments even care? They don't even play video games.

[Dee_91]

Who don't play video games?
I care about this article because its becoming a growing trend for a certain crowd to make articles with a statement like this one has, but when questions get brought up, the author go cowering away whilst calling everyone sexist, then hiding in his or hole until the dust settles down.. then rinse repeat..

[Rachel_Alucard]

I was referring to the original twitter post's comments not the article comments. Sorry for the confusion.

[OC_MurphysLaw]

I'd take a drink off those. But really not a big deal.

[Gh05t]

the only thing offensive here is this article.

[Stiffler]

The fact that many are making a big deal about this just goes to show what is wrong with some people in this day in age. Beyond idiotic and Lionhead should not be slammed for such a light and simple thing.

Save it for the real issues in society.

[CaptainObvious878]

The only blunder I see is Lionhead not having the backbone to keep the image up, but instead decided to give in to SJW hypocritical sexism.

When are people going to stand up against these feminists?

[slappy508]

What a bunch of tits.

[bOObies]

Wow, you can't do anything these days without being called sexist

[mochachino]

Why is a cleavage day sexist. Wouldn't all the participants be women?

[Articuno76]

Hells no. Gotta get in on that moobs actions.

[Articuno76]

Here's what got me: Someone actually came up with a Cleavage Day?

[Yahdaree]

I'm so glad to see everyone standing up to this pud.

[kenwonobi]

Its cleavage day. this is the day to have cleavage. So let their be cleavage and take no offense you pansies.

[Ark_]

One can argue about the topic.
Apart from that - article is at least well written.

[borneblood123]

Seems like a great marketing success to me.

The foaming jugs haha !

[Ryan741]

The female form is sinful and should be covered at all times.

[hazelamy]

i thought it was pretty funny.

though i do feel thirsty all of a sudden. ^_^

[the_Nard]

Apologies for the delay,
I realize some of my comments may come across as being very polarized, but in truth I am quite indifferent on the topic.
As the the author I would like to make some points clear:
-I have no problem with the picture, nor the context from which it came (the game). Tweeting the pic is not a big deal, but it is obvious that enough people took offence to the association with cleavage day for Lionhead to consider removing it.
-My opinion on the Lionhead matter is that they either made a very bad move or a very smart move(think about that one for a sec) and I decided to write about.
-I do think 'cleavage day' is dumb, but I'm not marching around crying about it. I don't need to celebrate it in the same way that I don't need to celebrate walking. Both are everywhere all the time. No big deal. Cleavage day is for wonder bra what St.Patrick's day is to Guinness. No matter what angle anyone spins on it their ultimate purpose is to sell product.
-I actually never heard about cleavage day until Lionhead's tweet and I will most likely never think of it again once the buzz dies off.
-The article I wrote was intended as news, that's all.
-If I didn't write with some form of bias or sensationalism no one would have read it. This is an unfortunate reality of our society, but as an independent columnist I can't really afford to write stuff that no one will read.
-I do recognise, as some have pointed out, that writing about feminist topics in gaming is an emerging trend. I have no plans to become a feminist voice, but news is news. I go where it takes me.
- Last, but not least, I do agree with free speech and I think it's a great thing that people are free to write what they think on the matter.
So long as it's respectful and tolerant of others...
(That was my last bubble if you would like a response from me you'll have to comment on the article itself)

[finite]

'So long as it's respectful and tolerant of others...'

This is in possible to achieve as everyone has an opinion and everyone's opinion is differnt to a degree, if it was not it would be a rather dull world.

[comebackkid9891]

He had to include that to pacify his drive to stifle free speech. As a champion of women's rights I'm sure he'll condemn the treatment of women in islamic states, lest he suffer the cognitive dissonance plaguing today's liberal elite. I'm holding my breath...

[Activemessiah]

Would somebody think of the SJWs!!!!

[gamey]

Maligning people who care about other people is a great way to contribute. Good job!