AT THE AEShow 2006 exhibition held in Buenos Aires city last month, we witnessed an interesting scenario: people were flocking to Sony's booth which showcased a handful of Playstation 2 consoles.
With the Playstation 3 not yet available locally, and with Microsoft showcasing its Xbox 360, Sony decided to fight the Vole's latest greatest at the show with a proven weapon: the ubiquitous and immensely popular PS2.
And guess what? people were gathering around Sony's PS2 booth with arguably the same interest -if not more- than Microsoft's. Judging by the cheering of the crowd, the folks playing with the PS2 seemed to be having more fun, and not to care about the Microsoft booth a few metres away. Don't get me wrong, I'm not saying that Microsoft might not sell a lot of Xbox 360 consoles... perhaps it will. But one thing is certain, down here it's Sony which appears to 'own' the gaming console mind set with its ubiquitous Playstation 2 and its associated product brand awareness, especially among the younger gaming crowd.