Anthony Morris: "When I'm asked whether or not I like horror games or movies, I cannot simple give a one-word answer. It's such a diverse genre that ranges such a great deal. It's like someone asking you if you like comedy. For me, there's nothing less imaginative than a film or game full of jump scares; sudden changes that simply trigger a natural reaction in the form of a flinch. That in itself isn't horror and is certainly not an art form. The real masterpiece is in the anticipation, the immersion and the feeling of unease that builds up inside until you want nothing more than to drop the controller and run away."