Dying Light displays have been sent out to stores that solely feature a brain-destroying quote from PewDiePie.
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Get ready to enter the post-apocalyptic world of Dying Light, where you’ll need your wits and survival skills to stay alive.
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I weep for the future.
It's kind of sad to use YouTuber quotes to sell your game, but let's face it... Whether you like him or not, PewDiePie has a multi-million fanbase. It's going to help sell your game when you target something like that.
The quote is "I love this game, it's sooo awesome!" Just in case ya can't be bothered clicking.
i like how this does not effect you whatsoever but people still complain about it. i don't like pewdiepie and no one else should. grow up people.
Dying Light is the 1st AAA game to push You Tube "partnered" lets play over the traditional press previews and early reviews as a form of marketing. The idea is that these You Tubers can reach more people and their message is controlled by what the developers want you to see.