How Fangamer Turns Passion into Profits

Until recently, wearing apparel branded with your favorite video game property had the tendency to be embarrassing.

At best, these clothes would feature some inoffensive and carelessly placed official art, making you feel like a walking piece of marketing rather than just a human being with a hobby.

In 2008, changed all that. After being spun off from, a fan site dedicated to cult Super NES RPG EarthBound, the company quickly made a name for itself with their populist nature and stylish offerings. Though there’s no denying the Fangamer staff love their jobs, they have to try harder out of necessity. Since they don’t have an official license for many of the properties that adorn the various shirts, hoodies, and messenger bags in the Fangamer store, their designs lean more towards abstraction and iconography.

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