Virtual world sessions added to EIF

The Edinburgh Interactive Festival has announced three new sessions focusing on virtual worlds for its event taking place at the Edinburgh International Conference Centre on August 11 - 12.

'The 3 MMO's - from Content to Community' is to be one of the new sessions, chaired by Matt Rothman of Hemisphere Capital, and feature Kerry Fraser-Robinson, president of Redbedlam.

"There's a lot being written about virtual worlds and a lot of funds being invested in them but when you look at who's out there doing it, it's a short list. We'll be looking at what it takes to build these new forms of entertainment, knowing it requires a lot more than technology," Rothman said.

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