Nintendo 'a lemon' in NZ?

The New Zealand distributor for Nintendo (and Activision) went bust last month. Gameplanet takes an inside look at what the future holds for Nintendo fans in this country.

While Nintendo's Wii console and DS handheld dominate sales charts around the rest of the world, in the New Zealand market the company has struggled to make headway, and its future here is unclear.

Whereas the Wii's tremendous success in Japan, America and Europe has come from targeting the wider, mainstream or 'casual' gaming market, which Sony and Microsoft have struggled to attract with their next-generation hardware, in New Zealand the Wii has lacked the marketing blitz necessary to break out of niche status. It's sold largely to hardcore Nintendo fans.

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