Guitar Hero firm Activision says computer games have wider appeal

Computer games used to be aimed at pubescent boys hooked on violence, or, as Bobby Kotick, the chief executive of Activision, describes them, "guys who can't get a date on Saturday night".

However, times have changed: 40 per cent of purchasers of one of Mr Kotick's most popular games are women.

The profile of computer-game users is changing. In an interview with The Times, Mr Kotick described how games have evolved from a thumb-numbing exercise to an experience more akin to attending a feature film.

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