This might be the resurgence of Angry Birds creator Rovio

"The launch of smartphones and the rise of mobile gaming during 2007-09 brought a whole new opportunity for game developers. During the initial years, developers struggled to develop a proper control scheme for mobile phones and they continued to mimic virtual gamepads for most of the games, the poor control scheme was one of the major reasons which kept the gamers away from smartphones...." iLLGaming

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