Sony pulls PlayStation Vita ad filled with sexual innuendos from YouTube

Sony published a new ad for its PlayStation Vita on its European PlayStation YouTube channel on Friday, but shortly after, set the video to private once its existence was expectedly criticized due to it being filled to the brim with sexual innuendos.

[ThunderPulse]

LOL Sony likes to make jokes.

[CocoWolfie]

they just emailed me about an lbp foursome B) hell im in http://gyazo.com/438a298849...

EDIT: oh wait nevermind i just saw the word foursome and thought XD

[marloc_x]

Missed opportunity Sony. You KNOW that a different demographic needs to start buying Vita this holiday..

I liked it though :)

[bouzebbal]

worst ad i've ever seen. good they pulled this shit out

[bouzebbal]

worst ad i've ever seen. good they pulled this out

[FriedGoat]

Sure you didn't pull it out?

[PONTIAC08G8GT]

I like how she picks it up and presses all the buttons at once, like the person who has no clue how to play fighting games and mashes every button imaginable.

Funny ad, but not sure that's going to move systems lol

[theDivision]

Call of duty did an add almost exactly like this didn't they? Just had a grandpa saying all that stuff.

[Blaze929]

about those games dooooe!....

[MEsoJD]

I don't see the big deal.

[sergons]

Me too.

P.S my doctor https://www.youtube.com/wat...

[cannon8800]

@user5669510

You want to get women pregnant? I want to send you to the hospital.

[SegaGamer]

Nobody see's the big deal, it's just the attention seekers that will moan. Screw em i say.

[OB1Biker]

IMO most ads are bad so I dont see why people were so critical about this one (which made me and I guess many others smile). At least Vita is not ignored (even if they d better focus on it as a handheld and remote play as a +)

[pixelsword]

After that "penis-thumb" ad Sony made, I can't see anything else worse than that. :)

[Muzikguy]

That does it, I need a Vita!!

[mmcglasson]

I enjoyed the add. I'm not sure if Sony should have taken it down or not.

[Lionalliance]

Who thought this was a good idea?!

[MazzingerZ]

It was meant for Europe, I don't see the big problem, at least not in Scandinavia, nudity is natural and shown on TV daytime, PS Vita is for rather mature gamers so I think it's a cool ad.

[xer0]

I don't see a problem either.

Anything slightly controversial, gets media coverage and gets people talking.

[voodoochild346]

@donthate

Learn what sexism is before throwing that word around trying to be accepted...

[IIZANGETSUII]

"PS Vita is for rather mature gamers" LOL ok

[Reaon]

@donthate
"I don't care if your handheld is a great device, your commercial is sexist and ostracizing!"

[gokuking]

"PS Vita is for rather mature gamers so I think it's a cool ad."

SCEE, the same division of Sony that ran this
"controversial" ad, doesn't think so their regular campaigns: https://www.youtube.com/wat...

Ads targeted at kids are the only Vita native (not a PS4 peripheral) commercials they run.

[KwietStorm_BLM]

What's wrong with it?

[Gh05t]

Its crude, uses sexual humor, and has a very attractive woman in it.

Oh sorry you asked what was wrong with it... Nothing... nothing is wrong with it. Something is wrong with people who feel the need to shut down anything they seem to disagree with.

Pretty soon every ad featuring a woman will have to have a disclaimer at the bottom *No female was harmed or forced in the making of this advertisement.

People need to live and let live already.

[Dee_91]

Some people find crude humor tasteless.. doesn't make them wrong its just their opinion.However trying to get this ad pulled is a bit much.

[Drekken]

The PC crybabies have to ruin anything slightly offensive. Sony could have released a montage of head being blown off and that would have been fine... anything sexual is taboo. Lame-Os.

[SilentNegotiator]

Everyone other than feminists and white knights?

[gangsta_red]

This commercial actually made me want a PS Vita ;)

That woman was ridiculously hot...was that sexist?

[DragoonsScaleLegends]

Yes because thinking someone is hot is of course sexist...

[PoSTedUP]

yes. now to write an artcle on your outlandishly inappropriate boy-ish behavior. to the cat cave!

[Beetey]

In today's society it appears that men finding women attractive or women acting sexy is "misogynistic," despite the opposite obviously being true. I'm disappointed to see Sony conforming to the wants of these feminist lunatics who are more concerned with making everyone exactly the same than actually addressing some of the real problems that exist in our world.

[Dee_91]

"I'm disappointed to see Sony conforming to the wants of these feminist lunatics"
Wait what ? They made the ad.. they (people who made this ad)obviously believe the whole modern day misogynist/ sexist bullcrap is bullcrap considering they actually made an ad like this.They pulled it because they didn't feel like listening to all the sensitives, not because they actually believe or share the same views as the "feminist lunatics".. At least thats how I see it..

[Beetey]

@Dee Odds are good the ad was made by an a advertising company, not Sony.

Also, while I would like to agree with you, I don't buy that they just pulled it because they didn't want to listen to people whine. I mean, wouldn't a bunch of controversy actually make the ad more effective? In my opinion, I really can't see them removing it as anything but conforming to feminist wants. Whether Sony agrees with these feminists really, doesn't matter; what matters is that they allowed these people to influence how they advertise their products.

[Kenshin_BATT0USAI]

WOW, you find an attractive woman, attractive? You're so sexist. Why don't you like ugly women or fat women or homeless women? You're a terrible human being.

[PoSTedUP]

i didnt mind the humor, just thought it was a waste of a potentially good/informative ad.

[Me-Time]

You get the viewer's attention and interest this way. It's funny. It's not even bad publicity. Who would condemn Sony for something like this? There are far crazier ads and commercials around the world like people have said - with nudity even. I thought they pulled the ad for being way too corny or annoying. Damn, was I wrong?

[CocoWolfie]

tbh, i wanna know game she starts playing, she used that rear touch pad like it was nothing ._. what game is that XD

[beerzombie]

What about in a 57 chevy?

[ger2396]

It was a good ad, it did it's job. It garnered attention. How's this different from the Carl's Jr commercials?

[PoSTedUP]

yeah, you have a point, it did get attention.

[Special-Agent-Milo]

Paris Hilton does not make me want a burger. Matter of fact if Carl's Jr are willing to hire Paris Hilton for their ads I'm staying the hell away from there.

[Me-Time]

You make it sound like she's worse than the Kardashians. Besides, it's not like Paris Hilton continued the crap reality shtick.

[mushroomwig]

It's funny how the world changes, Sega released a couple of ads like this years ago but nobody really seemed to mind.

http://i.imgur.com/oNlqcbx....

http://i.imgur.com/xXKy89K....

For some reason these days people feel like they need to be more offended over petty stuff.

[Muzikguy]

I think people are just looking for any way to sue someone and get paid nowadays.

Edit: those are some nice ads you found lol

[Amuro]

in those times there weren't people like Anita Sarkeesian actively pushing for the removal of anything offensive. Or how they would call it, "objectification of women".

But you know, this is censoring. Artistic freedom is not so free anymore. ;(

[KwietStorm_BLM]

This is the ad that was pulled? lol why do people in this god forsaken planet continue to focus on such irrelevance, when there's so many actual problems they could complain about. And the lame article author says its so awful, and try not to cringe while watching it. What a joke.

[Me-Time]

Yuuuup. Agreed.

[HentaiMasterRace]

Sony:Hmm, seems like Vita interest has risen. TAKE THE AD DOWN!

[MegaRay]

Lol yeah. Sony want to kill vita. But vita is love. vita is life.

[jegheist2014]

well they gotta sell vita somehow this is good way bout doing so lol.

people bitch that vita had no support or advertising..
They put out ad with sexual innuendos cuz sex sells..
world has moral code ethics identity crisis,
yall know you got turned on by it,and liked it dont live in denial lol.

[gokuking]

This isn't a Vita ad. It's one for PS4 Remote Play. This does nothing to quell the "bitching" about the lack of support and advertising Sony gives the platform.

[Theyellowflash30]

Desperate times call for desperate measures.

Don't advertise GAMES for the PS Vita Sony. Advertise remote play with suggestive subliminal messaging. That's sure to boost sales.....

[pyramidshead]

lol thank god. Sony what were you smoking when this became a good idea? Pass it, please.

[jackwei22]

Nobody forced her to do this advert as she had the choice to walk away from it if she didn't like it or thought there was something wrong with it, also she got paid for it and that should be the end of it.

[StormLegend]

best ad of the year!

[zidane1341]

ew hell no. It was stupid and childish.

[Mrgolden79]

Are you 12?

[GetSomeLoGiK]

Sadly only Japan lets commercials run like these without having people screaming "SEXIST!"

https://www.youtube.com/wat... (Ninja Gaiden commercial)

[Inception]

Lol i remembered that ad. When the 1st time i watched it i just lol really hard and that ad make me bought a copy of NGS 2 because i want to play Ayane boobs...i mean playing as Ayane :p . Man, japan is one of the coolest country in the world.

[mmcglasson]

No joke, but I seriously read the first part of your comment as follows:

"Lol i remembered that ad. When the 1st time i watched it i just really hard and that add make me bought a copy of..."

[Saito]

Hmph. Weak world.

[memots]

Oh yeah.. Lets revert back to the "games are for kids" mentality.

[Slevon]

#forthefappers

[Harold_Finch]

Yep, it was inappropriate.

[ginganinja]

I'd suggest it's not any accusation of sexism that got this pulled, but more it's pis*-poor.
It might have worked if it had been played either more subtly or maybe a knowing, 'carry-on' style, but this just came out as tedious and lazy.

[TVG]

Might as well try to sell sex I suppose. Its not nearly as irritating as relying on hype.

[GamePeace]

What is this? Absolutely embarassing. As for "naked" fortune I bought the Ps4 only for games like Bloodborne, in which you will see like none of this content related to sexism, womans and other bullshit. Those moves are dumb, Sony. As I playstation-fan I feel offended. I hope the gaming industry doesn't evolve in this direction. If it will be so, no Playstation 5 for me. I don't want to see mens nor womans. I want to play as a maniac monster, which nutres itself from corpses of mens and womans
and kills other monsters in order to become the biggest monster of them all, thanks.

[TheOnlyMastrx]

That video was harmless, I don't see the problem here.

[zidane1341]

The problem is that they tried to be funny and they bombed.

[Revengeance]

No you just don't have a sense of humor. You should look into getting one.

[zidane1341]

What a stupid commercial. Hur hur, it sounds like there talking about sex but there really talking about the vita har. What is up with all of these stupid ass sony comercials?

[mhunterjr]

I don't really see any issue with it, other then it went on too long, and want really funny. I'm not sure why people are so sensitive about this kind of thing.

[tekksin]

i think this is hilarious

[LightDiego]

She is so beautiful and sexy, i'm so offended.
Really?

[mixelon]

Lol. Release not entirely well thought out ad. Get publicity.

Pull not entirely well thought out ad. Get more publicity.

Can't really lose with that plan, though I think that's giving them too much credit in this case. I expect it was green lit by some local (UK?) branch of sony, but then it was un-greenlit by higher up the chain. It really doesn't fit their image or the brand theyve been cultivating since pre-ps4 launch at all.

I don't even mind the ad, but Sony should've had more class than to release this in the first place. Not good PR. Derp.

Bring back david lynch, at least those ads were interesting, hah.

[Tru_Blu]

I have no problem with it. Thought it was pretty funny.

[arbitor365]

feminists are officially the modern day puritans. policing and censoring the media for sexuality and condemning us for our "sinful gaze."

but at least puritan women weren't hypocritical enough to parade down the streets topless, while belittling men for looking at them.

[DarXyde]

This happened too, you know.

http://www.joystiq.com/2008...

[Amuro]

https://twitter.com/Spaceka...

An example of how much power these people have to change things. The censoring is off the charts.

[gamer7804]

in a way brilliant, this has now gotten even far more attention. Intentionally bad advertising is sometimes better than good advertising.

[Thomaticus]

Sony just pulled down the best Vita ad there ever was and ever will be.

[just-joe]

Sexy is not sexist.

[NotAfanBoyy]

lol The one ad that might have actually sold some Vitas

[XtraTrstrL]

"You no longer have to feel ashamed." I guess Sony felt ashamed though, then pulled the vid.

[bigboirock]

Does she come with it!?!

[Kenshin_BATT0USAI]

These sort of commercials are a blast from the past. The fact that they pulled it is stupid. It was a good commercial.

[windblowsagain]

Nothing wrong with the ad, the world needs to grow up.

Humans are animals, just like every other on the planet.

The main programming is survival and procreation.

[Manubiggs]

So ... people play GTA and Far Cry 4 .. and are then offended by this ad? ... seriously

[madjedi]

People will watch horror films like saw, final destination ect were people are gruesomely butchered or killed.

And then throw shit fit because janet jackson had one tit exposed during a super bowl half time show.

In this country violence and thriller csi shows are all the rage, but anything sex related is a massive red flag.

[zeprider25]

I just bought a ps vita...

[hadouken007]

I thought gamers and porn go hand in hand?

[pelida]

Best ad ever!

[tcharger]

OMG her teeth!

[TheRedButterfly]

Because if there's one thing that will sell the vita, it's sex appeal...

only no

[Hitman0769]

The ad shouldn't have been taken down.

[NeoGamer232]

Who really cares about marketing stuff?

I see this article is up there on the Sony news...

Why don't we approve articles about content and games rather than which marketing ads they decide to air or not?

Must be really slow on the gaming news front if this crap goes to the hot topics...

[TBONEJF]

Why does Europe always have the sexiest commercials while our U.S. ads here SUCKS :@

[Angerfist]

Feminist probably were responsible.
The woman sold her body to the patriarchy. /s

[M4DE_IN_W4LE5]

Its bad and it knows it , not my kind of humour but wots all the noise about. ffs bitch please