Is It Worth Calling Them "Games" At All?

There is no argument about the fact that the portfolios of the major manufacturers are becoming less game-orientated and diversifying into the more general fields of home entertainment. As Sony, Nintendo and Microsoft reach out to the future they obviously want to take their consumers with them. The question is, will their previous communications and brand history become a burden rather than an asset in terms of consumer perception as they move forward?

Read Full Story >>
The story is too old to be commented.