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Eiji Aonuma’s Sneaky Good Marketing Ploy – Telling Partial Truths

ZI: There is plenty to be excited about as a Zelda fan right now. We have new Mario Kart 8 related DLC hitting next Thursday, future DLC packs coming for Hyrule Warriors, extra content thanks to Amiibos, our favorite Zelda characters battling it out against other gaming icons in Super Smash Bros. for Wii U later this month, Zelda U hitting towards the end of next year, NES Remix content, and now Majora’s Mask 3D early in 2015.

With so much to talk about you would figure there would be great balances in the Zelda fan kingdom, but instead a lot of focus has been put on Majora’s Mask 3D. We can point to several reasons for this, especially in this community of ours, but a lot of it is likely due in part to our inherent connection to Operation Moonfall, which I and several others have previously stated was a success. As it turns out, the game has been in development before Eiji Aonuma asked for fan support, but that doesn’t mean Operation Moonfall was a failure – rather it means that unknowingly the movement played right into Nintendo’s hands. Operation Moonfall’s biggest accomplishment isn’t getting the game made (it was already happening), but it was becoming the marketing arm for Nintendo.

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