Core firms will make mistakes in move to casual, says PlayFirst CEO

Speaking at that Paris Game Developers conference today PlayFirst CEO John Welch has said that core games firms looking to move into casual have underestimated what it takes to compete.

Welch, a vet of the casual games industry who founded PlayFirst in 2001 and helped bring Diner Dash and its relating spin-offs - and arguably the whole click management genre - to market.

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