'Japan is undeniably weird. It is a land where norms are thrown out of the window and creativity rules. This somewhat untraditional culture leaks into the very essence of the countries’ video game industry. Almost every title is built on the oh so Japanese foundation of fun and ingenuity. Throughout the 90’s this unique creativity was valued across the globe culminating in some truly revolutionary titles that have since grown into some of the biggest franchises in the industry. Resident Evil, Final Fantasy and Street Fighter to name just a few have all grown into leviathans and market leaders within their respective genre.