Should MMOs Reward Player Loyalty?

Loyalty is a key component of the human psyche. Many people are fanatically loyal to their favorite sports team. This same loyalty also carries over to the world of mmorpg games. Many people tend to defend the game that they're currently playing when it's compared to other games. Game companies are aware of this brand of loyalty, and some actually work to encourage it and support it. MMO-Play question if mmos should reward player loyalty.

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